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Jawbone unveils new design and colour lineup for UP

Jawbone unveils new design and colour lineup for UP

Tuesday, September 29, 2015/ Editor -  

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Tech Innovator Expands Portfolio of Activity Trackers with Bold New Designs and Features

Dubai, United Arab Emirates, September 29, 2015: Jawbone® has launched a new design for UP2™ and 10 elegant new colours for UP2 and UP3™, further expanding the portfolio of fashion-focused activity trackers.

In addition, Jawbone released a range of new features for UP2 and UP3 that improve product functionality and reliability through a free over-the-air firmware update.

“We’re excited to expand the design platform for UP2 and UP3 with a sleek new strap for UP2 and 10 eye-catching colours, making our lineup of UP® products even more versatile and jewellery-like.” said Travis Bogard, Vice President of product management and strategy at Jawbone. “We’ve combined our intelligent app – recently voted best fitness app for iOS and Android – with beautiful design and premium materials to create the ultimate fashion accessory for those who want to live better in style.”

Live Better in Style

Activity tracking has never looked so good with Jawbone’s new collection of designs and colours. Crafted by leading industrial designer Yves Behar, Jawbone’s new UP activity trackers feature slim and stylish designs that allow for 24/7 wear and can be easily accessorised with jewellery or watches on the wrist.

UP2, previously only offered in Black Diamond and Light Grey Hex with classic flat straps, is now available in 6 stunning new colours, 5 of which feature an all-new design with two lightweight thin straps – giving the slim tracker an even more fashionable and unique look and feel. The selection of new colours for UP2 includes Turquoise Circle, Oat Spectrum, Gunmetal Hex, Orchid Circle and Black Diamond with the new lightweight thin straps, along with Violet Circle with the classic flat strap.

UP3, Jawbone’s advanced multi-sensor tracker, is now available in 4 additional colours, including Indigo Twist, Ruby Cross, Sand Twist and Teal Cross, in addition to the previously available colours, Black Twist and Silver Cross.

Feature Updates for UP2™ and UP3™

A free over-the-air firmware update through the UP App has been released to UP2 and UP3 users, enabling new features including Automatic Sleep Detection and Passive Heart Rate monitoring.

With this new update, UP2 and UP3 users no longer need to tap the band to enter and exit sleep mode. The UP band now automatically detects when the user has fallen asleep at night and when they wake up in the morning. The system will continue to recognise and track detailed sleep stages, with UP3 still capturing REM, Light and Deep sleep.

The feature update also adds Passive Heart Rate tracking to Jawbone’s multi-sensor tracker, UP3, which previously only measured Resting Heart Rate and heart rate throughout the night. While Resting Heart Rate is one of the best indicators of overall heart health, the addition of Passive Heart Rate throughout the day gives users a more complete picture of their heart health.

Passive Heart Rate is taken periodically throughout the day when the user is still, and provides unique insight into how daily influences and choices such as diet, caffeine, stressful meetings, and other stimuli can affect heart rate and overall heart health. As UP captures a user’s Passive Heart Rate over time, Smart Coach will have a more complete picture of the user’s overall health and patterns, providing more tailored and customised advice based on the user’s baseline heart rate measurements.

These new features were extensively tested in an open beta trial over the past month and have been widely welcomed by the UP community as a significant enhancement to the overall user experience.

Availability

The UP3 tracker by Jawbone is available in September in 4 new colours for AED 690 at Virgin, Jumbo, Emax, Sharaf DG and iStyle. The new colours include:

• UP3 Ruby Cross
• UP3 Indigo Twist
• UP3 Teal Cross
• UP3 Sand Twist

The UP2 tracker by Jawbone will be available from early October in 6 new colours, 5 of which include an all-new strap design, for AED 479 at Virgin, Jumbo, Emax, Sharaf DG and iStyle.

• UP2 Violet Circle Classic Strap
• UP2 Orchid Circle Lightweight Thin Straps
• UP2 Turquoise Circle Lightweight Thin Straps
• UP2 Oat Spectrum Lightweight Thin Straps
• UP2 Gunmetal Hex Lightweight Thin Straps
• UP2 Black Diamond Lightweight Thin Straps

Violet Circle is now available at Virgin, Jumbo, Emac, Sharaf DG and iStyle

The new firmware update for UP2 and UP3 will rollout to all users and is available on both iOS and Android versions 4.7 or later.

About Jawbone®

Jawbone® is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science. Jawbone’s UP® system helps people live better by providing personalised insights into how they sleep, move and eat.


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