Unexpected seduction, intoxicating freedom, a radiant fantasy that reaches new heights

The fragrance

euphoria essence Calvin Klein

luscious – sensual – radiant

euphoria essence Calvin Klein channels the sensuality of the iconic euphoria Calvin Klein fragrance at its most tantalizing moment of radiant fantasy, immersed in shimmering sensations and glistening allure.

luminous and sensual, euphoria essence Calvin Klein opens with an impactful vibrancy of succulent fruits, including raspberry wrapped in a heart of luminous exotic orchid. lustful accents of cashmere woods and enveloping chocolate create a blissful feeling of ultimate luxury and heightened pleasure. 

fragrance: fruity floriental

top:    raspberry, pink pepper, blackberry
mid:    exotic orchid, muguet, jasmine absolute
dry:    cashmere wood, patchouli heart, white chocolate accord

euphoria essence for men Calvin Klein

vibrant – powerful – addictive

euphoria essence for men Calvin Klein’s unique identity derives from the power and addictiveness of the iconic euphoria for men fragrance. open and fresh, the fragrance evokes a mysterious sensuality brought on by the freshness of crisp Italian bergamot and vibrant white pepper. irresistible notes of smooth suede merge with decadent golden ambers to create an intoxicatingly rich sensuality. 

fragrance: vibrant amber

top:    Italian bergamot, ivy leaves, mineral accord
mid:    white pepper, jasmine, smooth suede
dry:    vibrant amber, guaiac wood, tonka beans

Bottle/packaging

euphoria essence Calvin Klein and euphoria essence for men Calvin Klein reinterpret the original euphoria Calvin Klein bottle design with a refreshing new look, while still embracing the original sensuous silhouettes. 

the bottles shed themselves of the signature metallic molded shell to expose a pale pink and subtle blue fragrance incased in amethyst and amber glass with an iridescent luster, exuding radiant fuchsia-violet and blue-green undertones, respectively. in keeping with the original euphoria Calvin Klein palette, euphoria essence Calvin Klein’s rectangular cap is rendered in a rich shade of violet, while euphoria essence for men Calvin Klein’s cap is topped with metallic amber, creating a luminous finish. 

the outer cartons are finished with an iridescent treatment that produces a holographic play of light and color, showcasing a new vibrant and lucid interpretation of the classic euphoria Calvin Klein box.  

Advertising

the euphoria essence Calvin Klein advertising campaign features the iridescent bottles atop a luminous backdrop of contrasting hues that depict the fantasy world of euphoria Calvin Klein. 

Print advertising specs
creative agency: Lloyd & Co        
photographer: Anthony Cotsifas

the euphoria essence Calvin Klein line will be available begining November 2015