Dubai, October 29, 2015: L’Oréal Paris launched its first ever beauty app, Make Up Genius.  The launch took place on October 26th at the Burj Khalifa, Annexe Level 11 in Dubai. Over 100 guests attended the event, including bloggers who were invited to try out the much-awaited and highly anticipated app. They were then asked to describe their experience with a ‘Genius Post’ online. Social media coverage and exposure on the day was immense, with L’Oréal’s Make Up Genius app a major trending topic on every platform, and excited reactions all round.

As the first digital beauty innovation exclusively designed for L’Oréal Paris, Make Up Genius is the virtual make-up app that instantly applies make-up to your image. Using a new technology inspired by Hollywood studios and 3D video games, the app takes the world of beauty to a whole new frontier where beauty meets technology. Download the app onto your smartphone and instantly enjoy the advantages of its augmented reality make-up simulator. 

Make Up Genius lets you experiment, play, practice, and just have fun as you try different L’Oréal Paris make-up products or choose from make-up looks created by L’Oréal make-up designers.  You can even choose your make-up to match your clothes, and access beauty tutorials by L’Oréal Paris make-up pros. Thanks to augmented reality’s unbelievably convincing results, it all looks beautifully true to life. Choose your preferred look, then share your photos instantly with friends via email or on social platforms like Facebook, Twitter and Instagram. You can find out more online at #MyGeniusMirror.  

Make Up Genius is available to download for IOS as well as Android users, and has so far been downloaded more than 14 million times across the world. Make Up Genius is future forward beauty in a digital age.