Holiday time, to give in to all the watchmaking temptations

Dubai UAE, November 11, 2015:  Undying memories of precious, shared moments, Baume & Mercier watches have always celebrated the unforgettable moments in life. Warm, intimate moments devoted to the family, the end of year festivities are looked forward to with both joy and impatience. The celebration of Christmas is also a celebration of gifts. So when the time comes to choose, why not give into a double watchmaking temptation?

More than just a gift, a Baume & Mercier watch marks the time

Sometimes, we give them to ourselves. And often to those we love. A watch is not a banal Christmas gift and never will be. Just as we dog-ear the pages of books we have loved to remember an inspiring extract, a Baume & Mercier watch marks time with an indelible imprint. Receiving one from a loved one is an endless source of memories and emotions. To gift one to a loved one magnifies this joy into a thousand recollections. Firstly there is the choice of model according to the beloved’s character and taste. And then the moment of purchasing it in the boutique – alone or together – followed in due course by those few unforgettable seconds when the present is given, the gift box is opened and the gaze sparkles with joy. Finally the watches are slipped onto each other’s wrists, like a pair of wedding rings. And the magic weaves its spell. Forever. 

For him, a classic Classima moon phase watch, stylish and timeless - 10219

True to the Baume & Mercier motto, “Accept only perfection. Only manufacture watches of the highest quality”, the Classima is not just any timepiece; it is a model with a truly timeless shape. Its elegant 40 mm-diameter round case in polished stainless steel is a concentrated blend of the Maison’s watchmaking expertise. Powered by a Swiss high-precision quartz movement, it has no shortage of assets, including a sober white dial with Roman numerals and elegant baton indexes providing a resolutely timeless allure. A discreet date window at 6 o’clock combined with a central display of the moon phases appearing through a stylized opening in the shape of a crescent moon, brings a subtle touch of originality. Finally, a scratch-resistant sapphire crystal protects it from the onslaught of time. Thanks to careful attention to quality of details and finishes, this Classima plays on luxury codes and watchmaking expertise while remaining eminently affordable. Simultaneously classic and contemporary with its black alligator strap and triple folding clasp with security push-pieces, it makes the perfect gift. This is a watch for everyday wear in both city and country-side, during the week under a shirtsleeve or more casually at the weekend. And to ensure the emotions linked to this watch are forever remembered, the case back can be engraved with a personal message.

For her, a Promesse of love with timeless chic - 10262

Baume & Mercier has always had a privileged relationship with women, consistently tracing a time of infinite gentleness through its creations. Bearing a name synonymous with powerful feelings, the Promesse watch is inspired by the best of 1970’s design. A uniquely rounded 34 mm case made of polished stainless steel, an oval bezel enhanced by the iridescent hues of natural white mother-of-pearl, a silver-colored dial bearing a “drapé” guilloché decor with Roman numerals and eight diamond-set indexes. The Promesse watch plays with time and the elegance of its adaptability to all styles. Fitted with a glossy red alligator strap and driven by a high-precision Swiss quartz movement, this subtly sensual timepiece radiates on-trend boldness while simultaneously proclaiming its lineage through traditional watchmaking codes. More than just a watch, this is a lifelong promise that wraps itself around the wrist in every circumstance. It is eminently capable of exuding an offbeat style for relaxed wear or an aura of discretion when teamed with a smart business suit or an evening dress. The assurance of treating her to a much-loved gift: such is the promise of this watch with its design that is at once contemporary and timeless. An everlasting promise expressed through a personal message that can be engraved on the case back.