Dubai, UAE, January 11, 2016:  Actor Theo James – the face of the new fragrance 'BOSS THE SCENT' – was greeted at The Dubai Mall, Fashion Lounge during a signing event to celebrate the (new 'BOSS THE SCENT') fragrance launch and campaign.  

James who is known for starring in the 'Divergent' series is the perfect fit to convey the seductive side of the BOSS hero: confident in his physical presence as he is unselfconsciously aware of his allure. 

“I’m honored to be representing BOSS Parfums as an ambassador in their latest perfume campaign,” said Theo James. “I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.” 

BOSS THE SCENT Eau de Toilette is available at key retailers across the region 
RRP: AED295 for 50ml, AED395 for 100ml and AED545 for 200ml