Ready for a Lipstick Revolution?

Dubai, UAE, February 2, 2016:  Enter a new era of incredible lip colour! All-day comfort, moisture and supreme long-lasting wear. NO trade-off. NO compromise. Long live The Only 1!

The first lipstick of its kind, The Only 1 is set to challenge lipstick history. A unique multi-tasker, it excels in EVERYTHING you look for in a lippie. Discover intense, high-impact shades. Enjoy an ultra-comfortable, weightless feel and indulge lips in luscious moisture. A worry free experience is guaranteed because the gorgeous colour stays put for hours and hours. It’s the only 1 lipstick you need… and the only 1 that won’t let you down. Our hero!

This new lip legend has an innovative hybrid formula that marries the best of moisturising AND long-lasting lipsticks:

• COLOUR – Pre-coated pigments allow for fabulous full coverage in one easy stroke. The true-to-the-bullet colours are gloriously vibrant and luminous on application… and hours later.
• COMFORT – The formula containing a blend of lightweight oils provides a gorgeous glide and a feather-light feel with an amazing cushioning sensation.
• MOISTURE – Throughout wear, the formula with Rosa fruit oil leaves lips feeling moisturised. Mmmwah! For extra TLC, the formula contains Vitamin E.
• WEAR – A fine blend of advanced polymers sets the formula and enhances skin-adhesion for outstanding staying power. Lips feel hugged by colour and moisture for hours.

Prepare to incite anarchy with your power pout. The Only 1 Lipstick comes in a riot of 10 shades that will create a frenzy of lust. Slick on powerful pinks, like You’re All Mine #120. Rock rich, ravishing reds with Best Of The Rest #510. Create chaos with eye-catching corals, like Call Me Crazy #620. Be brave with beautiful browns, including Naughty Nude #700. And pack a punch with deep plum hues, One-Of-A-Kind #810.  Every vivid shade is worth fighting for!

A game-changing lipstick demands a super-stylish new look. To signal the breakthrough formula, The Only 1 has a unique twisted design that looks ultra-contemporary and high-end. The gorgeous glossy black pack is ringed with a colour band that’s matched to each lipstick shade. 

The spirited TV and print advertising campaign sees a valiant Georgia May Jagger starting a revolution with her lips! Dressed in military uniform and wearing shade Best of the Best #510, she rallies her beautiful army as they take to the streets of London to spread lip propaganda. News of The Only 1’s ground-breaking, no compromise formula hits the headlines and Georgia invites the nation to ‘Get the London look’. A new era of lipstick is here. 

Exaggerate Full Colour Lip Liner New Shades 
In honour of The Only 1, Rimmel introduces five brand new shades into its Exaggerate Full Colour Lip Liner range, each chosen to complement the new trailblazing lipstick. These new hues join the existing line-up of five colours, letting you match your lip liner to the entire The Only 1 palette. 

With its fine, slanted tip, this retractable lip pencil makes it easy-peasy to outline and perfect the contours of your lips. It is the ideal partner for The Only 1 lipstick thanks to its clever blend of ingredients that delivers long-lasting, full-volume colour. Look out for the elegant self-coloured pens with silver graphics – they’re a lip must-have, no exaggeration!

Shout it out, Rimmel’s started a lip revolution! Join the movement with new The Only 1 Lipstick and new matching shades of Exaggerate Lip Liner. Get the London look. 

FACT SHEET

RIMMEL THE ONLY 1 LIPSTICK

Enter a new era of incredible lip colour! Rimmel London introduces new The Only 1, a ground-breaking all-in-one lipstick. Experience the perfect balance of incredible colour, comfort, moisture and wear. No compromise. Join the revolution!

Shades:    10 new shades
PINK                      110 Pink A Punch
                             120 You’re All Mine
MAUVE ROSE        200 It’s A Keeper
RED                       510 Best of the Best
CORAL/ORANGE    600 Peachy-Beachy
                              610 Cheeky Coral
                              620 Call Me Crazy
NUDE/BROWN        700 Naughty Nude
BURGANDY/PLUM  810 One-Of-A-Kind
                              820 Oh-So Wicked

Key Claims:    
-    An all-in-one lipstick 
-    A no compromise lipstick
-    Provides the best of colour, moisture, comfort & staying power
-    Perfect balance of colour, moisture, comfort & wear 
-    Doesn't fade overtime; Doesn't smudge or transfer easily
-    Long lasting, extended wear
-    Texture so light you don't even feel it
-    Lips are smoother & softer
-    Long lasting comfort throughout wear
-    Comfortable for hours/all day
-    Pleasant sensorial feel
-    The colour of the bullet is the colour on my lips
-    Doesn't dry out the lips
-    Feels hydrating & moisturizing
-    Non-drying, does not feel tight on the lips
-    Full impact colour in one stroke
-    Lip hugging formula
-    Vibrant, luminous colour
-    Homogeneous, even finish
-    High coverage colour
-    Effortless application
-    Colour stays true for hours

Price: 47AED
Point of Sales: Lifestyle, Max, Boots, Carrefour
On-Counter: February 2016    

Exaggerate Full Colour Lip Liner

In honour of The Only 1, Rimmel introduces new shades into its Exaggerate Full Colour Lip Liner range. This retractable slant-tipped lip pencil outlines and contours your lips with rich, long-wearing colour that empowers your lipstick by extending its wear. 

Shades:    New, existing shades
Created to perfectly match the entire The Only 1 Lipstick palette
Matches The Only 1:
PINK/ROSE             101 You’re All Mine – NEW    #100, #120
                               103 Pink A Punch – NEW    #610
                               063 Eastend Snob        #200, #120    
CORAL/ORANGE    102 Peachy-Beachy – NEW    #600
                              104 Call Me Crazy – NEW    #500, #620
BERRY                   105 Under My Spell – NEW    #820
                              064 Obsession            #810

Key Claims:    
-    Smooth & even application
-    Slanted tip allows for precise, mistake-proof application
-    Easy control for a precise, professional line
-    Shapes & defines lips
-    Enhances the shape of lips
-    Creamy, easy gliding blendable formula
-    Rich color impact
-    Makes lips look plumper & fuller and more defined
-    Boosts & enhances lipstick color
-    Doesn't smudge, feather or bleed
-    Helps prevent lipstick from migrating into fine lines & wrinkles
-    Prevents lipstick from smudging, feathering & bleeding
-    Extends the wear of lipstick
-    Long wearing
-    Leaves lips soft & comfortable for hours
-    Feels moisturizing/hydrating
-    Lightweight
-    Soft texture
-    Full volume color & definition
-    Automatic lip pencil that never needs sharpening
-    Can be used alone or with lipstick
-    Perfectly complements my lipstick shade
-    Wear for Up to 5 hrs
-    Extends wear for Up to 4 hrs

Price: 26AED
Point of Sales: Lifestyle, Max, Boots, Carrefour
On-Counter: February 2016