Dubai, UAE, February 16, 2016:  Bring out your inner radiance for the world to see, and turn flaws into flawlessness with Cellular Radiance Perfecting Fluide Pure Gold, a new generation treatment product from La Prairie.

Gold has a long and storied past, beloved by many cultures for its health-giving properties. Over 5,000 years ago, the Egyptians ingested gold for mental, physical and spiritual purification. The Alchemists of Alexandria believed that gold was a mystical metal that represented the perfection of matter and that its presence in the body would enliven, rejuvenate as well as restore youth and perfect health. In ancient Rome, gold salves were used to treat a variety of skin problems. Cleopatra was rumored to have slept with a gold mask on her face every night to enhance her complexion and keep her skin glowing.

It is no surprise then that La Prairie scientists feature the precious metal in various iterations within the Radiance Collection, which helps reignite skin’s youthful radiance with rare gold ingredients – the essence of opulence – to help revitalize and perfect skin’s appearance, restoring lustrous texture and tone.

Now, in a formula so unique and a texture so silky, this precious ingredient helps your skin achieve flawless perfection, as in a never-ending golden hour.

The latest gilded pleasure within the Radiance Collection portfolio, Cellular Radiance Perfecting Fluide Pure Gold, showcases a new milestone in skin revitalization. Turning flaws to flawlessness, a collagen-boosting golden peptide helps improve skin quality below the surface, where radiance begins, for smoother-looking skin that reflects light at its best. Golden photo-reflecting agents and pure gold powder provide an immediate golden glow.

Pairing instant skin perfection with long-term skin revitalization, Cellular Radiance Perfecting Fluide Pure Gold bathes skin in an incandescent glow. With Cellular Radiance Perfecting Fluide Pure Gold, golden perfection is yours.

*NEW FEBRUARY 2016*
CELLULAR RADIANCE PERFECTING FLUIDE PURE GOLD
INSTANT PERFECTION. ENDLESS RADIANCE.

Enter the world of radiance with Cellular Radiance Perfecting Fluide Pure Gold. There is a magic time when a fleeting light casts a spell on everything it touches. It starts the moment the sun begins to rise, and just before it sets. Shadows lengthened, colors are enhanced, the earth is in soft focus. Warm light bathes the skin in breathtaking beauty. It is an elusive moment revered by artists that stirs something deep inside us, which feels unlike anything else in the world. Some call it the Golden Hour. We call it Radiance.

Scientists know that collagen in the skin is responsible for brightness, even-tone and a youthful look, scattering light back towards its surface. Empowered by La Prairie’s advanced gold-science platform, Cellular Radiance Perfecting Fluide Pure Gold contains an exclusive combination of pure gold, golden reflecting agents and a unique, collagen-boosting golden peptide – and our exclusive Golden Lotus Blend made with Lotus Japonicus, an extraordinary flower revered in Asia where it is considered to be a plant of renowned beauty.

Once Cellular Radiance Perfecting Fluide Pure Gold is applied, the lightweight gel-cream emulsion becomes fluide, working its magic on skin. Instantly, skin looks enhanced. Enriched by gold’s anti-redness properties, it calms skin’s appearance and imparts a fine, soft-focus finish. Over the long-term, skin quality is improved from deep within, as firmness is improved and texture is continuously refined and smoothed.

With Cellular Radiance Perfecting Fluide Pure Gold, in an instant, beauty is bathed in golden light, visibly perfected. Over time, your skin appears deeply revitalized, and radiance is enhanced.

How to apply:

• Apply AM and/or PM after cleansing, toning and serum application.
• Using fingertips, gently smooth over face.
• If additional moisture is preferred, Cellular Radiance Perfecting Fluid Pure Gold can be applied over La Prairie moisturizer of choice.

Product description:
Packaging: Clear Lucite outer shell bottle with gold cylinder showing through with a shiny silver cap with a rose gold band.
Size: 40 ML / 1.4 OZ
Retail Price: AED 2332 On Counter: February 2016

CELLULAR RADIANCE PERFECTING FLUIDE PURE GOLD
KEY INGREDIENTS

Golden Peptide
This collagen-boosting golden peptide helps improve skin quality below the surface, where radiance begins, for smoother-looking skin that reflects light at its best. Its unique combination with genuine gold helps with the peptide’s stability, efficacy and bioavailability.

Golden Photo-Reflecting Agents and Pure Gold
Throughout history, gold has been revered for its many powers. Evoking the magic the ancient Egyptians and Romans attributed to this most aristocratic, precious metal, pure gold adds a visible, but subtle, glow to the skin.

Golden photo-reflecting agents and pure gold powder envelop skin in flattering golden light instantly

La Prairie’s Exclusive Golden Lotus Japonicus Blend
La Prairie’s Exclusive Golden Lotus Japonicus Blend helps promote youthful looks and an even complexion thanks to the unique association of powerful components from an extraordinary flower: Lotus japonicus. Lotus Japonicus has developed extraordinary natural mechanisms for defense against external aggressions, making it incredibly rich in bioactive molecules. The Lotus Symbiosome extract helps lighten the skin and even its tone. Lotus is especially revered in Asian cultures for its beauty and is used in food, health and cosmetics.

Nicotiana Sylvestris Cultured Stem Cell Extract
An extract derived from the cell walls of cultured plant stem cells that provides anti-wrinkle, antioxidant, anti-aging, energizing benefits to the skin.
Blend of Swiss Cress Sprout Extract and Soy Isoflavones
Reduces the pigmentation of age spots without affecting the surrounding skin, leading to an overall look of brighter, clearer, more perfected skin.

Raspberry Extract
Derived from Raspberry cultured stem cells, this extract provides strong anti-irritation, antioxidant and DNA-protecting benefits.

La Prairie’s Exclusive Cellular Complex
A scientific signature from La Prairie, a closely held secret for nearly four decades. This proprietary complex has been at the heart of every La Prairie skincare formulation since the beginning. Our exclusive Cellular Complex uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty begins. It targets essential cells and components of the extracellular matrix, for a rejuvenated skin appearance.