GET READY TO REACH THE STARS

Dubai, UAE, March 12, 2016:  Today, adidas introduces its new UEFA Champions League Star Edition Body Care Range of official licensed products dedicated to the UEFA Champions League 2015/16 season. Inspired by the Competition’s spirit of excellence, the new line-up of fragrance and body care products lets fans celebrate their passion for the beautiful game every day.

A fragrance For European Champions

As Europe’s most prestigious club football tournament, the UEFA Champions League brings the world’s best players together in one of the planet’s most-watched annual sporting events. Taking this as inspiration, adidas has gathered the finest, most vibrant fragrance ingredients to create a stand-out woody green aromatic scent for men and thus a new star is born. 

The Star Edition fragrance kicks off with an invigorating burst of zesty Bergamot and Mandarin enhanced by an energetic attack of crispy green Tomato Leaves and fresh Cardamom Seed. The midfield plays around a pure Lavandin France note, spiced up by Black Pepper Madagascar with a hint of rose to signal modern masculinity. At the back, intense woody notes of Cedarwood Virginia, Patchouli Indonesia and Karanal uplift the fragrance power in a long-lasting scent worthy of winners.

A partnership of excellence

For more than 30 years adidas has been working with Coty Inc. and sportspeople to develop fragrances and personal care products that answer their needs on and off the pitch. The UEFA Champions League Star Edition Body Care Range represents the second consecutive year that adidas body care has teamed up with the UEFA Champions League to create a collection of official licensed products. 

While the first collection put a spotlight on the gleaming UEFA Champions League trophy, the new body care range focuses on incredible star quality. The Competition is a true celebration of exceptional sporting prowess, as symbolised by its legendary starball logo. Only the most elite European clubs qualify to take part and all eyes are on their star players, who each want to engrave their name in the football hall of fame. 

In keeping with the star theme, the range’s eye-catching packaging is built around the distinctive ‘starball’ design of the adidas finale football used in all the Competition’s matches. To further highlight the partnership, the body care collection shares its rich blue and sleek silver colour code with the competition’s brand colours. The result? A sporty, masculine look that’s instantly recognizable by football fans the world over.  

The new adidas UEFA Champions League Star Edition Body Care Range comprises:
-    Eau de Toilette 100ml-42AED 
-    Deo Body Spray 150ml-13AED
-    Hair & Body Shower Gel 250ml-13AED

Point of Sales
Hyper & supermarkets