Dubai, UAE, 27 March, 2016– Women in the Middle East often use heat styling and other chemical treatments for their hair to ensure a modern and chic look. While styling, hair are often twisted, pulled and broken, which damages them. The problem is further aggravated by frequent use of shampoos as well as the region’s hot weather and poor quality of water. To address these issues, Dabur International has introduced an improved formulation of Dabur Amla Styling Hair Cream to provide essential nourishment to hair that is necessary to restore their natural sheen, shield them from the side effects of different styling treatments, and help to style hair easily without the fear of damage. Dabur Amla Styling hair cream nourishes hair from inside and protects from outside.

The new, advanced formula of Dabur Amla Styling Hair Cream is available in four variants of Dabur Amla Keratin Styling Hair Cream, Dabur Amla Snake Oil Styling Hair Cream, Dabur Amla Vitamin Styling Hair Cream, and Dabur Amla Protein Styling Hair Cream. Dabur Amla Keratin Styling Hair Cream nourishes the hair while providing volume and thickness so that it can be styled without causing damage. Keratin, the building block protein for hair, it forms natural structure of hair to make it extremely tough, elastic and resistant to external damage.   

Dabur Amla Snake Oil Styling Hair Cream’s ‘24hr ActiNourish System’ strengthens hair from root to tip and controls frizzy hair to make them strong, voluminous and manageable. Amla Snake Oil essentials are fortified with Amla Silica Complex that helps in replenishing lost oils and binding and repairing split ends. Dabur Amla Vitamin Styling Hair Cream, on the other hand, is specially formulated to ‘nourish and moisturise’ hair. It contains multivitamins C and E, the antioxidants known to maintain the good health of hair and scalp along with vitamins B5 and E that repairs and nurtures hair along its length to make them soft, silky and smooth. Lastly, Dabur Amla Protein Styling Hair Cream is specially formulated to strengthen hair and prevent breakage. It is fortified with proteins to make hair tough, elastic and resistant to external damages. 

Regular use of Dabur Amla Styling Hair Cream is recommended to ensure soft, shiny and extremely manageable hair. A small amount of cream is applied on post-wash, wet hair using the finger tips to reinforce hair with essential nutrients and moisture. The product is available in supermarkets and stores in the UAE in a new and attractive 140 ml packaging for AED 8.