Dubai, UAE; 30 March, 2016: Under the patronage of Her Highness Sheikha Fariha Al-Ahmad Al-Sabah, 360 MALL, Kuwait’s iconic shopping mall owned by Tamdeen Shopping Centers, and Fiesta Kuwait, are poised to break the world record for the largest human chain of mothers and children in a single selfie, at an event to be held in the 360 MALL Main Atrium on 1st of April 2016.

The occasion, which will be held at 7 pm, will be attended by members of Kuwait’s diplomatic community, along with a number of non-profit organizations and representatives from the United Nations.

The previous record of 531 was reached by the United States in 2015. Fiesta Kuwait, known for setting 14 world records, along with 360 MALL, renowned for its wide variety of entertainment and retail experiences, will try to break the figure and gather more than 600 people.

Mothers and children are expected to form a heart-shaped figure featuring all the flags of the world, and share a message of universal love with those from every corner of the globe. The award will be dedicated to the beloved country of Kuwait and in particular to Her Highness Sheikha Fariha Al-Ahmad Al-Sabah, for what she represents as the ideal mother.

Claudia Lopusinska, Marketing Manager, 360 MALL, said: “We are delighted to be hosting this world-class event. I am sure it will appeal to people of every background across the globe; it’s something that all of us in Kuwait are waiting for and I believe there is no better place to have it than 360 MALL. I am sure we will have a huge turnout and break yet another world record, putting both Kuwait and 360 MALL on the global map yet again.”

360 MALL integrates retail, leisure and entertainment in a luxury environment. Amongst its stores are a mix of luxury brands, dining and entertainment which have been introduced for the first time in Kuwait The mall’s elegant interiors include seven different experience zones. The 360 MALL marks a milestone in the growth of the retail sector in Kuwait and is clearly a turning point for the industry.