Now there’s a new way for your baby’s skin to be wrapped in love thanks to new Pampers Premium Care that is our best diaper, silky soft and super absorbent

Dubai, UAE, April 19, 2016:  Today, Pampers Premium Care unveiled an exciting new innovation in diapers during an elegant high tea at Fortnum & Mason in Dubai. The event was hosted by Yaprak Gokbulut - Pampers Communications Manager who introduced Pampers’ softest diaper, featuring new silky soft materials and unique “Absorbent Channels”. Angela Schӓfer, from the Pampers Research and Development division, joined the event and explained the innovation that went into creating new Pampers Premium Care and how it is perfect for every Little Connoisseur of Softness. High profile influencers and mothers, Noha Nabil and Karen Wazen Bakhazi, gave their insight on motherhood and staying fabulous during motherhood, during the event.  

Your baby is a Little Connoisseur of Softness

Connoisseurs are always looking for the finest things in life and did you know that your baby is a little connoisseur of softness? Babies love to be surrounded by softness and research shows what parents have known all along; that babies really do prefer the feeling of lush textures against their skin. Just like wearing the finest silk, surrounding your baby with softness feels good – but for baby it has a much more meaningful developmental benefit. 

According to experts, “Skin and touch play an important role in infant bonding and development.  Babies learn most about the world through the skin; it’s a pathway to the precious bond you share but it is also the most essential element of their social, emotional, health and brain development.”

How the softness of Pampers Premium Care can help your baby’s development

Touching skin-to-skin is the language of love that bonds us together… but skin has to be perfectly protected to enjoy these loving moments to the fullest. The diaper you choose plays an important role in caring for your baby’s skin. That’s why Pampers Premium Care has developed their softest and super absorbent diapers. When the skin is perfectly protected, your baby will feel nothing but love.

New Pampers Premium Care with silky softness

Angela Schaefer – Pampers R&D Section Head said “Parents tell us that when it comes to their baby, ‘best’ isn’t good enough; they want the ‘best of the best’, which means the diaper has to be soft against baby’s skin, not only outside but also inside the diaper too.”

New Pampers Premium Care is made with our finest materials, which feel silky soft, like a caress against your baby’s skin. And with materials that offers continuous air circulation, your baby‘s skin can feel all your caresses that gently wrap your baby in love.

Softness is nothing without dryness to protect it 

Pampers knows that even the most exquisite softness is nothing without dryness to protect it, which is why Pampers offers up to 12 hours of dryness. New Pampers Premium Care is the first and only diaper to feature “Absorbent Channels” that help to distribute wetness evenly. And, its wetness indicator lets you know when your baby might need a change, so your baby can continue enjoying all of your love.

Angela Schaefer continued, “Absorbent channels are a new innovation in diaper technology that has been developed by Pampers. Our new technology help distribute urine to the diaper inside, which helps keep baby’s skin dry. With new silky soft materials, and up to 12 hours of dryness all your baby’s skin   feels is love. Try our best diaper, silky soft and super absorbent today“ 

Let your Little Connoisseur of Softness become the first to try new Pampers Premium Care

Thanks to the skin protection of new Pampers Premium Care, together you and your Little Connoisseur of Softness can enjoy every moment to the fullest. But don’t take our word for it, let your Little Connoisseur of Softness be the first to try our new silky soft diaper. 

About NEW Pampers Premium Care:
New Pampers Premium Care with 5 Star Skin Protection and includes the following features:

1. New Silky Soft Materials: that wraps your baby in silky softness specially designed to provide skin protection that your baby deserves
2. First and only Absorbent Channels: help to distribute wetness evenly 
3. Wetness indicator: lets you know when your baby might need a change to continue enjoying all of your love 
4. Breathable material: for continuous air circulation so his skin can feel all your caresses
5. Stretchy sides: waist bands that gently wrap your baby in love

Parents love NEW Pampers Premium Care

In developing new Pampers Premium Care we have conducted 35 consumer tests in 7 countries, including 10,000 parents and nearly 9,000 babies who have tried the new diaper. We have had a resoundingly positive response from parents after using the new diaper:

• 8 out of 10 agreed the all-around silky softness gave her baby a feeling of being pampered
• Nearly 100% agreed that the inside of the diaper appeared gentle to the skin
• 92% agreed the absorbent area of the diaper helped keep skin healthy