At Last, Proven Anti-ageing that’s as light as a feather
Introducing NEW Olay Total Effects Featherweight Moisturiser SPF15

7 anti-ageing benefits in 1 weightless moisturiser

Dubai, UAE, April 26, 2016:  Olay Total Effects, the All-in-One from the World’s Number One Female Facial Skincare Brand1, with more than 100 award wins globally, has an innovative new day cream – NEW Olay Total Effects Featherweight Moisturiser SPF15.  It is surprisingly lightweight, quick-absorbing, comes with proven anti-ageing benefits and SPF protection.  

Recent Olay consumer research has revealed that 48% of women in the UK haven’t bought any skin care product in the previous year.  Many of these women had tried anti-ageing day creams in the past but found them too heavy or greasy for their skin for day-time use. 

In response, Olay scientists have created a breakthrough innovation, NEW Olay Total Effects Featherweight Moisturiser SPF15 – so anti-ageing skincare no longer has to weigh you down!  

NEW Olay Total Effects Featherweight Moisturiser SPF15 is non-greasy, fast-absorbing and non-comedogenic, allowing skin to breathe throughout the day. It also contains SPF15 protection from the sun’s damaging UV rays using Olay SolaSheer technology™ - that doesn’t leave a sticky layer so skin feels weightless.

7 Proven Anti-Ageing Benefits, 1 Weightless Moisturisers
Olay Total Effects is for busy, multi-tasking women who want simple but effective anti-ageing skincare. It provides quick and convenient 1 step solutions to address 7 signs of ageing.  

Olay Total Effects’ proven anti-ageing results are down to its super-multi-vitamin complex, VitaNiacin™; a unique patented combination of Vitamin B3 (Niacinamide), Pro-vitamin B5 and Vitamin E, specifically formulated to help strengthen skin’s moisture barrier and fight 7 signs of skin ageing for younger, healthier-looking skin in 1 simple step.

• Reduces the appearance of wrinkles
• Restores firmness
• Moisturizes
• Brightens
• Evens tone 
• Smooths texture 
• Refines look of pores

Olay scientists recently reviewed the optimal level of VitaNiacin™ complex in Olay Total Effects Day Moisturiser SPF15 and boosted the formula with 40% more vitamins, including 5% Niacinamide. For Olay Total Effects Featherweight Moisturiser SPF15, they worked to retain the effectiveness of the iconic formula but with a more desirable lightweight feel on skin.  In fact, it contains significantly less powders and heavy absorbable materials than the original formulation for a superior, weightless finish.

Lightweight & Non-Sticky SPF15 Protection for Every Day
As 80% of premature skin ageing comes from UV exposure that occurs not only on the beach during sun exposure but in the office in a cloudy day, it was important to deliver the same UVA/UVB effectiveness but with a lightweight feel on skin so that women use it every day.

NEW Olay Total Effects Featherweight Moisturiser SPF15 also comes with optimized Olay SolaSheer Technology™ a photo-stabilized sunscreen system which offers broad spectrum SPF15 protection against both UVB and UVA rays to help mitigate daily UV damage. 

How it works: Each sunscreen absorbs UV across a specific range and also within a narrow area for peak absorbance. A combination of sunscreen actives is needed to provide broad-spectrum UVA/UVB protection. Olay scientists removed less- absorbable and overlapping filters but without losing the broad spectrum protection so a unique combination of complimentary UVA/UVB filters gives protection that feels lightweight, leaving skin clean and able to breathe.

A Weightless Solution to Ageless Skin
Feel the difference with NEW Olay Total Effects Featherweight Moisturiser SPF15 - the 7-in-1 from the World’s no 1. Make it part of your everyday skincare regimen.