Dubai, UAE, May 8, 2016:  Less is more: Swiss watchmaker Rado is breathing new life into the old adage with the addition of three minimalist masterpieces to its collection. In a world weighed down by visual clutter and manic multitasking, this super slim, toned down trio delights with its utter simplicity.

Styled with an uncompromising “back to basics” approach, these three new additions to the True Thinline family have been stripped to their barest essentials.

Each piece is crafted in a monochrome colour palette – pure white, stark black or lustruous plasma – using Rado’s signature material, high-tech ceramic. Free of indexes, subdials and flourishes, the True Thinline’s dial is a beautiful blank slate – even the second hand has been done away with. The timepiece’s sober, restrained lines and incredibly slim profile make a fresh and modern impact – a new way to make a fashion understatement. 

With a case that measures just 4.9 mm, the True Thinline is the thinnest ceramic watch that Rado has ever produced. These new True Thinlines have taken this minimalism a step further, embracing not only a minimal size but also a minimal aesthetic. The result is a design that transcends fashion trends, a deliberately pared down shape that reveals the poetry of a watch in its most basic form.

Afloat on the wrist
Hailed as a marvel of engineering when it first arrived on the watchmaking scene, the True Thinline’s elegant simplicity is powered by an unbelievably thin movement of just 1 millimeter. The Thinline owes its extreme lightness and super slender silhouette to its monobloc ceramic case – a groundbreaking type of case construction featuring solid ceramic with no need for a stainless steel core. 

Despite their light weight and airy aesthetic, this True Thinline trio still boasts the same durability and scratch resistance as Rado’s other high-tech ceramic models. Rado’s signature material, high-tech ceramic achieves an impressive union of lightness and hardness. It is 25% lighter than steel while being nearly five times harder, making it one of the lightest and most durable materials used in luxury watchmaking. 

With its light weight, breezy shape and atmospheric design, the True Thinline appears as though it is afloat on the wrist. Luxury, lightness and minimalism combine to striking effect in these latest standout pieces from Rado.