100 VICES
Arm yourself.
A staggering range of shades.
AED 104 Bullet.

Launching 100 SHADES if Vice Lipstick – making this our biggest lineup yet.

Our shade range has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals.

With so much variety it’ll male your head spin, there’s something for everyone – from new shades to cut favorites you thought you’d never see again.

Several shades were inspired by other UD lip products (and even our Eyeshadows and Eye Pencils!).

RUBY ROSE 
Rocks the BIGGEST lipstick launch ever.

CREAMY, BADASS LUXURY IN A SINGLE SWIPE

The pigment load is insane!
Just one swipe provides an UNBELIEVABLE LAYDOWN OF COLOR.

Every shade applies smoothly (without dragging of skipping) hugs lips and FEELS AMAZING!

Our proprietary Pigment Infusion System gives the formula its SUPER-CREAMY TEXTURE rich payouts and superior color dispersion.

Yummy butter blend comforts, hydrates and enhances, leaving lips SOFT AND CONDITIONED , never dry.

Aloe vera, jojoba, avocado and babassu oils NOURISH AND SOFTEN LIPS.

Illipe butter (derived from Malaysian illipe trees) provides LONG-LASTING MOISTURE.

Vitamin C and vitamin E provide a HIT OF ANTIOXIDANTS.

ICONIC UD PACKAGING

Vice Lipstick comes in a modernized, luxed-up version of our original lipstick case (that looked like a shotgun shell). It’s new, but speaks to our roots.

The luxurious, faceted gunmetal case has a gold base and debossed lettering.

Our custom-designed lipstick features an embossed “UD”.

Shade-matched labels (including the shade name and finish) make it easy to find your current addiction in your bag.

6 INDULGENT FINISHES
Our HUGE assortment includes more finishes than ever before:

MM – MEGA MATT: super-intense matte
CM – COMFORT MATTE: our creamiest matte
C – CREAM: the original creamy badass luxury
M – METALLIZED: cream with a high level of pearl
S – SHEER SHIMMER : slightly transparent finish with floating pearl and a smooth texture

50 LIP PENCILS
Line and prime with the perfect match.
It’s the ultimate pair for ultra long wear.

WENDE’S 10 TOP PICKS
MM – Pandemonium
C – Rock Steady
MM – 714 
M – Big Bang
C – Fire Bird
CM – Menace 
C – Naked 
CM – Backtalk
M – Conspiracy
CM – Disturbed 

Vice Lipstick (AED 104) will be available in June 2016 at all Sephora stores.
#lipstickismyvice