Dubai, UAE, May 16, 2016

THE NATURAL ELEGANCE OF DISENCHANTMENT

Rome, indoor by night. Rarified images – recollections of history and layers  of culture – appear. Surrounded by Renaissance architecture, Baroque  embellishments, frescos, paintings and tapestries, the atmosphere is  magical and mysterious, revealing a refined obliviousness to random yet  decisive episodes of life within one of the many secret rooms of an aristocratic  palazzo. Its moods, messages and emotions emerge in the chiaroscuro of  a dim light that foreshadows the fascinating effects of the most intimate  sensations. A fragrance that with its evocative strength, becomes the  secret code to open the privileged world of private atmospheres where  the natural elegance of disenchantment and of nonchalance prevails. This  is the man according to Valentino that Maria Grazia Chiuri and Pierpaolo  Piccioli design as the essence of a personality that moves between beauty  demands and the necessity of culture.

VULNERABLE STRENGTH

Energetic, vigorous, incisive, and strong. Adjectives that define the intense  personality of a sensitive soul. For the Valentino man, culture is essential,  which he conveys to his clothes and attitude. Maria Grazia Chiuri and  Pierpaolo Piccioli imagine him as a cautious rebel with a deep appreciation  for aesthetics. His clothes may be sophisticated and chic, but he never feels  like a pawn of a play written by others. He owns his original style, but bases  it on the evolution of history, because authenticity is his most important  value. He believes his life of privilege is his birthright, but he transforms it  into an elaborate construction of an emotional awareness. This allows him  to bring his timeless elegance into the modern world, enhancing his distinct  virility with a keen and sensitive mind.

NUANCED PERSONALITY

Valentino Uomo Intense, created by perfumer Sophie Labbé, is the fragrance  possessing the symptomatic mystery of a strong personality. It is the  most intimate expression of a man who knowingly enhances his virility  with charismatic allure. He is the protagonist of an elegant world of refined  awareness. Valentino Uomo Intense Eau de Parfum is the natural extension  of Valentino Uomo Eau de Toilette which preserves and enhances the  original aura. It accentuates its rebellious nature and timeless elegance,  adding magnetism and sublime seduction to its existing allure. Persuasive  and captivating, it convinces but never imposes because it acts upon the  nuances of a strong personality. Valentino Uomo Intense encloses the  olfactive sensation of black suede, refined by the fusion of clary sage and  tangerine, and is emphasized by the light notes of citrus and of iris absolute  enhanced by the pleasing notes of vanilla and tonka. A definite re-invention  of masculine sensuality transformed into an olfactive sensation. Valentino  Uomo Intense guides the Valentino Man in a world coherent with beauty,  bringing with him the sublime value of his exulting freedom of spirit.

black suede
\blæk sweid\  n.
Damma Nigra
Italy

Royal  leather:  from  gants  de  Suède,  literally  «gloves  of  Sweden».   ♦
Oxymoron: both soft and strong. Dark in colour and smooth to the  touch.
♦ Symbol of intense masculinity and utmost elegance; cf. black leather and  blue suede shoes: no compromise allowed ♦ Captivating smell: The smell of  suede gloves – this tawny smell like sweet musk – usually troubled her. (Zola) ♦  History of perfume: Suede and leather notes evoked the birch tar applied to  the Cossacks’ leather boots. ♦ Today: a perfumer’s accord made of smoked  wood, leather molecules, oriental notes and musky undertones.

clary sage
\ˈkleəri seɪʤ\  n.
Salvia Sclarea
France

Aromatic plant native to the northern Mediterranean countries ♦ Medicinal  properties, including: relief for anxiety and fear, an aphrodisiac. ♦  Etymology: Salvia means “safe, saved” and sclarea means “hard”. Proverb:  “The sage’s desire is to make man immortal”. ♦ Olfactive Description: an  aromatic lavender floral fruity top note on a strong ambergris base, with a  sensual spicy effect. Highly faceted. ♦ The perfect balance between tradition  and modernity. It gives an olfactory patina to perfumes. It is the natural  precursor of modern amber molecules in chemistry. ♦ Highly valued: a long  time ago, one trunk of sage would be worth four trunks of tea. (Lamarck)

iris absolute
\ˈaɪərɪs ˈæbsəluːt\  n.
Iris Pallida Absoluta
Italy

Rhizomatous plant with delicate scented flowers. ♦ Olfactive description:  deep, floral, powerful and a long-lasting powdery note. ♦ Value: one of the  most sophisticated and expensive raw materials in perfumery. Known as  “blue gold.” ♦ A perfume in itself. The iris does not need another smell. (Barbe)
♦ Patience and maturity: it takes three years between the harvest of the iris  root and extraction to get the best from the rhizome: an absolute with a  high concentration of irone, the iconic molecule of iris. ♦ Italian; a symbol  of the city of Florence; born and harvested in the stony earth of Tuscany. ♦  Rainbow: an arc of spectral colours produced by iridescence.

mandarin
\ˈmændərɪn\  n.
Citrus Reticulata
Italy

Dark   orange,   small   citrus   fruit,   with   a   thin  skin   and  sweet pulp.
♦ Hesperidic: named after the golden fruit harvested in the mythic garden  of the Hesperides: Hera’s orchard. ♦ Olfactive description: a very clean and  natural scent, with a fresh aldehydic zesty top note. ♦ Symbol of distinction:  native to China, the mandarin orange was a refined present for the  Mandarins, who gave their name to the fruit. ♦ Sun-kissed: known as the  sun of winter. The delicious flavour of the mandarin orange and other citrus  fruits brightens cold winter days. Evoking moods of southern Italy, it is the  fruit of joy and enthusiasm. ♦ Provence: an exceptional, festive fruit.

vanilla beans
\vəˈnɪlə biːn\  n.
Vanilla Planifolia
Indian Ocean

The fruit of a Mexican orchid later cultivated on islands of the Indian Ocean and  known as Vanilla Bourbon. ♦ Mouth-watering: vanilla is now the world’s most  famous and favourite sweet spice. ♦ Olfactive description: sweet, balsamic, with  blond tobacco notes. ♦ In perfumery it is linked to the oriental family, composed  of sweet amber perfumes. ♦ Value: vanilla bean extract is much more expensive  than the synthetic vanillin. ♦ Xocoatl recipe: in the Aztec and Maya cultures,  vanilla beans were associated with the preparation of chocolate, reserved for  nobles and warriors. ♦ Myth: according to legend, the tropical orchid grew  where  the  blood  of  a  murdered  princess  and her lover  fell  to the ground.

Man
\mæn\
n, pl men
Homo

An adult male human being: a young/tall man; men and women. ♦ Man vs.  boy: a man knows his place and value. Men attract women; boys attract girls.  A boy is passive; a man is assertive. ♦ During his lifetime, a man can assume  different roles: father, son, brother, husband, friend and lover. ♦ [plural]  People: the human race. All men are born free and equal. ♦ Games: any of  the objects that are moved or played with in games such as chess.

MAGNETIC REFLECTIONS

Crystal prisms and glass studs or the ashlar sculpted surfaces of historic  Roman palazzos: the Valentino Uomo Intense bottle makes reference to a  refined tactility that is the materialization of the olfactive element and the  conception of a sensation. Strong and vibrant, it does not repel but draws  you into its world. Its precious reflections magnetically attract like a bottle  of classic refined liquor. The facets transform the liquid fragrance into  flashes of light and shadow, bestowing the physical power of attraction and  captivating seduction. A black plate with the engraved logo envelopes the  flacon, underlining its visual nuances and giving it a sense of movement that  stops when joined with the burnished metal cap. The bottle is preserved by  a refined fabric box in fabric paper: its deep gray is enhanced by the black  patch that reveals its content, Valentino Uomo Intense.