Dubai, UAE (August 16, 2016) – Better Life, the affordable premium home appliances division of the Easa Saleh Al Gurg Group LLC, opened its new showroom at Dalma Mall, Abu Dhabi.

“The new showroom has 1500 sq. ft. of space designed to showcase our 15 international brands with an excellent choice of over 400 products.  The new location is at the heart of the thriving and promising communities of Musaffah, Khalifa City, Mohammed Bin Zayed City, Bani Yas and the greater Abu Dhabi and Al Ain region. We wanted our products and services to be available to the residents in these areas since they have very limited options for organized retailers or one-stop shop for home appliances,” said Anurag Guglani, General Manager.  

Miele, one of the leading home appliances brands from Germany will also have a display instore, their first retail display in the capital. This is a great opportunity to cater to the high-end market and address the demand for fitted appliances alongside Better Life’s main brands, Smeg and Zanussi.

“With the opening of our showroom in Dalma Mall, we now have 2 outlets in Abu Dhabi expanding our retail footprint in the area. There’s a lot of demand for our products particularly in segments which we are highly known for - fitted appliances, bottom freezer refrigerators, dishwashers, cookers and the 8Kg+ washing machines category.” adds Anurag.

To further strengthen its retail portfolio, Better Life is planning for more expansion in the UAE and Oman.  The company now has 6 showrooms in the UAE – 4 in Dubai (Mall of the Emirates, Mirdif City Centre, Deira Al Itihad Road, Ras Al Khor) and 2 in Abu Dhabi (Dalma Mall and Al Raha Mall). Better Life are the official agents of these brands – Siemens Home Appliances, Smeg, Zanussi, Terim, Telefunken, Vestfrost, Gigaset, AEG, Wolf Power, TCL, Euron, Forbes of Switzerland, Lightair, Classic and Hostess, on certain geographical territories.

To celebrate its opening, customers get a chance to Win 100% back the value of their purchase every week at no minimum spend required. They also get a Free Lightair Purifier worth AED 1,499 for every AED 5,000 purchase. Promo ends August 27.