Executive Director of RAK Hospital, Dr Raza Siddiqui wins the Brand Builder Award and the hospital stands out for the Best Design in Healthcare sector in the region

Ras Al Khaimah, UAE, August 23, 2016:   RAK Hospital’s innovative approach to healthcare was yet again recognised when it won the prestigious CMO Asia Healthcare Excellence Awards 2016 in two categories, driving home the institution’s superior medical services. The hospital won the Best Design in Healthcare award, while, Dr Raza Siddiqui, Executive Director, RAK Hospital, was conferred with the Brand Builder Award. The institution has been a forerunner in introducing a number of initiatives with the aim to promote UAE healthcare sector across the globe and to direct an increasing medical tourism towards the country. 

RAK Hospital is also the three-time winner of the Superbrand Award besides the Best Healing Environment Award, acknowledging its unique methods towards medical treatments and for bringing in new surgical concepts to the UAE. Other major awards include Dubai Quality Appreciation Programme Award, MRM Business Excellence Award and Highly Commended for Best External Designed - Built Hospital Award.

On receiveing the titles, Dr Raza Siddiqui, CEO, Arabian Healthcare Group and Executive Director, RAK Hospital, said: “This is a proud moment for both RAK Hospital and for myself. What we have achieved here is simply the outcome of our team effort, and reflects our commitment to the services of our patients. We are constantly striving to surpass our own quality standard by  incorporating newer technology in treatment, bringing on board renowned doctors from across the globe and also raising our own gold standard bar in customer services. As a premier healthcare institution of the UAE, we believe, it is our responsibility to inject new ideas and contribute towards further uplifting of the sector in the country”.

He added: “I’m also humbled to win the Brand Builder Award and would take this opportunity to thank the Asia Healthcare Excellence Awards jury for selecting me for the prestigious title and the CMO Asia for hosting the ceremony”.

The Asia Healthcare Excellence Awards are a part of The CMO Excellence Awards for Branding and Marketing, which is a premium forum bringing under one roof elite marketers, brand custodians, advertising and creative honchos who have made a significant contribution to the industry. The awards are hosted and organised by CMO Asia which recognises international organisations for excellence in customer service, branding, marketing and the best healthcare facilities in the region. 

Located at the foot of the picturesque Jebel Jais mountain in Ras Al Khaimah, RAK Hospital offers an ideal combination of medical treatment, recuperation and relaxation. The hospital has been designed to merge all the characteristics of a healthcare institution with hospitality features, resulting in a unique environment which is both pleasing to the senses and practical to the point. The organisation has found a firm footing among the leading medical tourism centres of the UAE with referral patients arriving from various corners of the world.