Dubai, UAE, August 25, 2016:   Multi-award winning global retail chain Joyalukkas gives patrons more reasons to rejoice with Happy Diamonds. Launched in 2015, Happy Diamonds successfully brought joy to customers with high-quality diamond jewellery at mid-range prices. 

“Premium jewellery is meant to be enjoyed and does not have to come at premium prices,” says Mr. John Paul Alukkas, Executive Director, Joyalukkas Group. “Happy Diamonds makes these precious gems accessible to all, with world-class designs to choose from at a lower price range.”

Now in its second year, a new and wider selection of beautifully crafted certified jewellery is sure to satisfy jewellery lovers across the GCC, UK, and Asia. In the UAE, the Happy Diamonds collection retails from AED 400, with stunning pendant sets, rings and more available at reasonable fixed prices.