Dubai, UAE, August 27, 2016:  This September marks the 90 year anniversary of the first M&S bra and the celebration of its lingerie expertise to ensure that every woman can discover that perfect fit.

Throughout the years M&S has become trusted to provide new stylish designs and lingerie solutions for women of all ages, shapes and sizes. The brand has seen fashion trends of the moment influence designs, the vast development of fabrications and have been committed to providing revolutionary innovations from post-surgery and high impact sports bras to machine washable under-wired bras and silks, all led by a team of lingerie experts.

With 32 million lingerie customers worldwide, M&S has established itself as a go-to destination for lingerie, with 100% of its range being own brand and designed to be completely inclusive. In the Middle East, the brand offers a vast range of sizes from 28AA to 44G across styles including the balconette, strapless, plunge, sports bra as well as underwired, wire free and padded for the perfect match for every outfit. M&S also offers a free bra fitting service to ensure that everyone has a well-fitting bra for optimum comfort and uncompromising quality, which is reflected by M&S selling over 21 million bras across the globe each year. 

To celebrate the occasion, the lingerie design teams looked back into the extensive M&S archive and developed one of the most popular styles from the 1970’s –which achieved sales of over 1 million pieces in 1972. The bra inspired a contemporary version, the Trellis Lace, which uses modern construction techniques to deliver an up to date and modern twist to a lingerie favourite. An underwired version has also been introduced to cater for a wider range of customers. 

Available in magenta, black and almond the Trellis Lace Bra (T33/7149), will be available for AED 110 from Mid-September 2016

BRA FIT SERVICE:
Shopping for lingerie is no longer a tricky affair with M&S’s free bra fitting service and wide range of quality products. M&S has 35 trained and certified bra fit specialists across the Middle East to help customers choose the right bra size. Now, every woman can achieve that perfect fit.