Duabi, UAE, October 25, 2016:  WHITE Milano, the Leading International Fashion tradeshow, has marked its world roadshow and market debut in the United Arab Emirates. It was an outstanding success to have an audience of some of the region’s top buyers, distributors and media during the It’s Time to WHITE Fashion Show at Four Seasons Resort, Dubai.

Before the Fashion Show, there was an organized Press Conference with the speakers composed of Gianpaolo Bruno, the Italian Trade Commissioner in the UAE, Oman and Pakistan; Massimiliano Bizzi, Founder and President of WHITE Milano; Brenda Bellei; CEO of WHITE Milano; Michela Zio, Fashion Editor; and designer Mario Costantino Triolo. Attendees had the opportunity to discuss topics ranging from the region's increasing interest in contemporary Italian designers.  The role of Italian Trade Agency to expose and support Italian talents and WHITE Milano's expertise in bringing exceptional hidden Italian designs into the public's eye were discussed.

Finally, guests were treated to a cocktail event and an exclusive fashion show displaying some of WHITE Milano's most recently discovered Contemporary designers including Mario Costantino Triolo, Ultrachic, Mr.Mrs.Shirt, Vaerso, Collection Privé?, Melampo, Lupe, and Twins Florence, to name a few. The event presented the brand mix consisted of apparel, accessories, jewelry and shoes.