Dubai, UAE, December 3, 2016:   Levi’s® has opened three new concept stores in UAE, in partnership with the Dubai based retail conglomerate Apparel Group. The stores have opened in prominent location in City Centre Deira, City Centre Mirdif and Burjuman, offering increased visibility and better access to customers upon entry. The stores follow the new elevated Levi’s store design principals which include: The décor features framed graphics and potted succulent plants native to California, giving a nod to the brand’s rich Northern California roots. In addition, the store boasts an open ceiling concept with bright, white walls, polished concrete floors and graphics that separate the space into distinct areas. 

A media event was held at the Levi’s store in City Centre Deira where the Media guests and shoppers got a glimpse of the latest collection and enjoyed a fun evening which was highlighted through personalization service by Levi’s tailor shop along with spread of sumptuous food & beverages. 

The new stores carry a broad assortment of the Levi’s® Red Tab Collection, offering the very best in denim for men and women with iconic pieces, authentic original denim, brand new fits and premium fabrics. 

The stores showcase the Iconic range – Made first by the Levi’s® brand, the Trucker jacket, Western shirt, 501® jean and 511™ jean have been lived in and loved by generations. Over the past century, they’ve become icons- part of our collective memory, steeped in culture, emotion and history. Worn by music and screen legends, presidents, visionaries, athletes and hardworking men and women around the globe. Timeless, versatile and durable, they’re still defining the modern dress code for men and women around the globe and even more relevant today, 140+ years later.

Along with the Icons, the stores also showcase their latest 505™C collection for both men and women which is a modernized and re-mastered take on the ageless 505™ fit. The ‘C’ stands for customized because the designers have created a customized straight leg with the perfect slim fit for today. 

The Levi’s stores also house the modern 511/711 slim and 510/710 skinny fits for both men and women which are the fastest growing fits amongst the youth.