du delivers value to SMEs by equipping them with latest business devices while simultaneously reducing their overheads

Dubai, UAE, 18 December 2016:  As a global innovation hub, SMEs form a large entity of the UAE’s enterprise landscape contributing almost 60% to the country’s Gross Domestic Product (GDP); however due to external factors, one of the key considerations for SMEs is cash flow, especially when working on a monthly budget. In response to an understanding of the constraints faced by this vital enterprise segment, du has introduced Essential Business Devices with flexible payment plans: 12 or 24 months installments with zero upfront payments and with 0 % interest rate for both new and existing customers. Launching this portfolio, which includes brands such as Apple, Samsung, Sony, HP, Huawei, Ricoh, and Dlink, among many others, enables du to support its SME customers for increased workforce efficiency, improved cost management and connectivity on the go. 

“We are proud to announce the expansion of our device portfolio with essential equipment for SMEs – Essential Business Devices. du already has an ongoing strategy to support SMEs as they are huge contributors to our growing economy, and this launch strengthens this strategic direction. Through our device offers and easy installment plans we are helping our valued customers to minimise their operating expenditure, while maximising efficiency and helping them grow their business. Solutions like these enable us to take a step towards our ambition of being the trusted telecommunications partner for SMEs,” said Hany Fahmy Aly, Executive Vice President, Enterprise Business, du.

du’s Essential Business Devices are a vast array of branded product solutions, including laptops, printers, LCDs, projectors and mobile devices, among others. By launching this portfolio du enables its SME customers to increase efficiency and cost management with zero upfront fees, while focusing on rapid growth. Customers can avail installments for as little as 35 AED a month and for zero upfront. The installment fee will be added on top of existing customers.
To provide the best possible customer experience, customers can call the dedicated phone line at 800-JUMBO (58626) for assistance in setting up the devices.