Dubai, UAE, 21 December 2016:  Sony has expanded its EXTRA BASS™  audio lineup with four impressive additions – MDR-XB80BS, MDR-XB50BS, MDR-XB70BT headphones, and GTK-XB5 high power audio system in the Middle East.  

As the only music genre that has gained popularity in the last 10 years , Electronic Dance Music (EDM) has not only dominated music charts across the world but it has also won the hearts of many music lovers in the region. Today’s pop culture movement is also strongly shaped by EDM influences such as crossover musical collaborations to EDM inspired movies and Sony’s new line-up of EXTRA BASS products aim to give users in Middle East better listening experience particularly famous bass lines from EDM tracks.

MDR-XB70BT EXTRA BASS In-Ear Wireless Headphones 
Slim and lightweight with a flexible and comfortable behind-the-neck style, the MDR-XB70BT is perfect for listening to EDM anywhere. Delivering deep, punchy and rhythmic sound while ensuring crystal clear and precise audio, the MDR-XB70BT also comes with a built-in microphone and HD Voice support allowing users to make hands-free calls in a clear voice on the go. 

GTK-XB5 EXTRA BASS High Power Home Audio System with Bluetooth®

Meanwhile, the GTK-XB5 EXTRA BASS speaker is perfect for those who are an aspiring DJ or a party goer. Aimed at enhancing punchy and deep bass, the GTK-XB5 offers powerful sounds with EDM-tuned sound technology that transport anyone into an EDM festival atmosphere. 

Turn any parties into impromptu EDM festivals with the audio system’s large party lights and strobe flash or experience a much deeper bass with GTK-XB5’s tweeter and duct improvement, full digital process and tuning enhancement. Anyone can organise a dance party whenever and wherever, thanks to the colourful Bluetooth® speaker system’s carry handle and sleek one-box design.

MDR-XB80BS & MDR-XB50BS EXTRA BASS Sports Wireless In-Ear Headphones

Meanwhile, the new MDR-XB80BS and MDR-XB50BS EXTRA BASS Sports Wireless In-Ear Headphones are the newest workout partners in town. Taking aim at gym junkies who prefer to take in the punchy, deep beats while working out, these headphones are tuned for EDM, which has the best matching tempo (120 to 140 beats per minute) to give that extra bass and push needed to enhance any sports performance.

MDR-XB50BS

The MDR-XB80BS is also designed with a secure ear hook style with cable adjuster, while the MDR-XB50BS comes with arc supporters – both offering stable fit and wireless freedom while working out. The MDR-XB80BS is also IPX5 splash-proof and washable after every exercise without fear of damaging it. The MDR-XB50BS on the other hand is IPX4 splash-proof, great for jogging even when it is drizzling. 

Both headphones have a battery life of 7 and 8.5 hours respectively, allowing anyone to tune-in to high quality wireless music and make calls even during trainings and workouts. 

These new additions to the EXTRA BASS lineup are available at Sony Store in The Dubai Mall and other retailers across the UAE. 

Retail Prices:
MDR-XB50BS: AED 299
MDR-XB70BT: AED 399
MDR-XB80BS: AED 599
GTK-XB5 (available only in black): AED 699