Rebrands visual identity with a new logo to complement its strategy for expansion & innovation

January 09, 2017:  Imdaad, the GCC’s leading integrated facilities (FM) company based in Dubai, has expressed its optimism for the year 2017, registering an estimated revenue of USD 136.1 million (around AED 500 million) in 2016, which is an increase of 8 to 10 per cent. In addition, the company has successfully signed a few major contracts with the region’s leading companies in the last quarter of 2016, enabling it to generate more business than the previous fiscal year, driving profit margins, and boosting overall earning.

In line with its strategy of maintaining market leadership in introducing pioneering solutions and innovative services, Imdaad has launched its new visual identity with a futuristic logo.  As the company prepares to celebrate its 10th anniversary, the rebranded visual identity not only characterized its leading position but also complements its growth strategy of continual development. Taking inspiration from Dubai’s visionary progress, the new logo reflects Imdaad’s international aspiration as well signifies its unity with its stakeholders. With blue and sand colours of the logo, inspired from the UAE nature, the design is a manifestation of the emirate’s timeless appeal and natural environment. 

Jamal Abdullah Lootah, CEO, Imdaad, said: “Amid confidence of capital and market growth as Imdaad records a revenue growth of 8 to 10 per cent in 2016, we are gearing for the 10th anniversary celebration of the company. The celebration commences with the launch of the redesigned logo, which is a reflection of the company’s dynamic expansion strategies. In 2017, we will continue to integrate new technologies with the best practices in the FM industry.”

“As sustainability becomes pivotal to urbanization across the world, there will be infinite opportunities for the FM sector with the energy FM services gaining further popularity in the GCC. Imdaad remains confident of a robust FM sector in the new year supported by rapid technological innovation. Alongside innovation, continuous quality improvement and consistent enhancement in property value will play a decisive role in the industry growth,” added Lootah.