Reinventing the wheels with personalized floral arrangements 

9th January 2017, Dubai:  Magna Flora, a floral boutique specializing in high-end floral designs plans to change the way people gift with a highly unique and personalized concept. Now, one can create their own floral arrangements, all while being recorded. The floral arrangement made personally by the customer, will be delivered with a specially handcrafted card. A short clip of the customer’s floral design skills in action will be uploaded on Magna Flora’s social media pages. The best floral arrangements will be featured in Magna Flora’s monthly catalogue and will also stand a chance of being named after its creator. From the catalogue, for every customer design sold, 10 % of the sale will be given to charity. 

Gone are the days, when one used to handcraft gifts or write personal notes. In today’s fast paced life, everything is to-go, even gifts. Magna Flora plans to transform the way people gift, by bringing back a bit of the old, with a touch of the new. 

At Magna Flora, one can now personally design their own floral arrangements, with the help of the highly talented and experienced specialists, who will guide one through the whole process. In accordance with the personality of the person receiving the gift, the team at Magna Flora will suggest flowers to make the gift truly personal. 

The customer will also receive a certificate of appreciation for preparing a floral arrangement. All of the beautifully unique arrangements prepared will be uploaded on social media, and the ones with the most positive feedback will be included in Magna Flora’s monthly catalogue. The arrangement will then be named after the person who designed it. 

On the initiative of changing the way people gift, Ricky Khatwani, Director, Magna Flora said, “I have always felt that gifting is not a mere formality, but a beautiful experience that connects the sender and the receiver, further strengthening their bond. The fast-moving life in the UAE makes it impossible for people to connect organically. Everything is online, eliminating the personal touch innate to human interaction”. He further added, “With this initiative, we at Magna Flora wish to take people back to the times, when we handcrafted gifts and wrote personalized letters, but of course in tandem with the current times.”

About Magna Flora:
Magna Flora is the provider of innovative and high-end floral designs to the UAE market. Magna Flora offers a wide range of floral décor services for all occasions and events. Be it a simple bouquet or show-stopping event installations, from floral designs for weddings and corporate events to baby shower and bridal shower, the pool of highly talented florists at Magna Flora work to deliver above and beyond ones expectations. Dedication to customer service, coupled with extensive inventory of high-quality flowers makes Magna Flora the first choice for extraordinary floral creations. Online or in-store, dedication to quality, design, and originality in range of floral décor services is guaranteed.