Search DubaiPRNetwork.com

Home >> Fashion

Max Mara Spring-Summer 2017: Tropical moderne

Max Mara Spring-Summer 2017: Tropical moderne

Wednesday, January 11, 2017/ Editor -  

Share

Home >> Fashion

Dubai, UAE, January 11, 2017:  Creative, radical, passionate; a woman with a vision years ahead of her time. Architect, designer and intellectual Lina Bo Bardi embodies Latin America’s compelling take on modernism; at once rational and sensual, sleek and luxuriant, athletic and sultry, hi-tech and artisanal.

Bo Bardi was connected to Tropicalia, the avant-garde cultural movement whose touchstone was the ultimate exotic icon, Carmen Miranda. The eponymous 1968 album “Tropicália: ou Panis et Circensis” by a group of artists including Bardi’s friends, Caetano Veloso, Gilberto Gil, and Gal Costa, was a landmark musical manifesto and makes for a soundtrack that swings to Max Mara’s chica boom beat.

Design is often said to be about pulling order out of chaos but Bo Bardi wasn’t all scared of letting chaos in. Her quasi-brutalist concrete and plate glass structures would be incomplete without the rainforest that grows around (and through them). The profuse flora and fauna that she adored inspire lush prints, sliced into patchworks that echo the precise geometry of her architecture. Torn layers of propaganda posters echo the tumult of design, culture and politics into which Bo Bardi threw herself.

Bo Bardi created some mouth watering design classics. The ‘Bola de Latao’ chairs she installed in her home, ‘Casa de Vidro’, look as good today as they did in 1951, in well worn tan leather, with restrained saddle stitching - which appears too on luxe suedes, double faces and the new BoBag.

Like Max Mara, Bo Bardi loved those traditional leather crafts, but she embraced new technology too. Max Mara borrows high performance jerseys and nylons from the sports arena for glamorous bodycon dresses, bodies and combinaisons with heat sealed construction. A structured mesh gives a hi-tech makeover to Max Mara’s own design icon, the 101801. Shiny new Lina sunglasses and Bardi-esque wooden soled techno-clogs complete the look.

For modern women with big ideas, Max Mara Spring Summer 2017 proposes a new blend of voluptuous modernity; intelligent, audacious, sexy fashion with a lifespan as long as those Bo Bardi designs.


Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

Etihad Airways Becomes First Airline in Region to Offer Automated Credit Card Pa ...

Anis Sajan, Mentor of Indian Team plots UAE Teams down fall in clash of the tita ...

Dubai Cares reiterates its commitment to ‘Education in Emergencies' on the sidel ...

Full Steam Ahead as India's F&B Market Grows 24% Per Annum: GulfHost 2017 Opens ...

SOUQ.com partners with Honor to bring the beautifully brilliant Honor 9 exclusiv ...

The Academic Arrangement Between Wise Indian Academy and Bhavans

Malabar Gold & Diamonds recognized as the ‘Superbrand' 5th time in a row by Supe ...

QNET Celebrates 19th Anniversary At V-UAE 2017 In Dubai

Acer Middle East Hosts Annual Press Conference in a Futuristic Setting

MICHAEL Michael Kors Fall 2017 Nouveau Novelty Bags

Sharjah's Unique Business Environment Is Making It Increasingly Attractive for F ...

Dubai Health Authority Adopts New Methodology to Promote Staff

Introducing the GUESS Jeans Fall 2017 Advertising Campaign

Investment Opportunities in the GCC-India Corridor Continue to Grow, Says Alpen ...

Mohammed Bin Rashid Space Centre Announce Its Second Edition of the Explore Mars ...

HP Launches Portfolio of Print, PC and Gaming Products at Gitex Conference

The General Civil Aviation Authority (GCAA) Commences the Project

Dubai Government Excellence Program Organizes the 10th edition of Dubai Forum fo ...

Dubai Science Park, The Executive Council of Dubai Set Blueprint for UAE Healthc ...

Hour Choice presents Scuderia Ferrari Primato Collection