Search DubaiPRNetwork.com

Home >> Fashion

Max Mara Spring-Summer 2017: Tropical moderne

Max Mara Spring-Summer 2017: Tropical moderne

Wednesday, January 11, 2017/ Editor -  

Share

Home >> Fashion

Dubai, UAE, January 11, 2017:  Creative, radical, passionate; a woman with a vision years ahead of her time. Architect, designer and intellectual Lina Bo Bardi embodies Latin America’s compelling take on modernism; at once rational and sensual, sleek and luxuriant, athletic and sultry, hi-tech and artisanal.

Bo Bardi was connected to Tropicalia, the avant-garde cultural movement whose touchstone was the ultimate exotic icon, Carmen Miranda. The eponymous 1968 album “Tropicália: ou Panis et Circensis” by a group of artists including Bardi’s friends, Caetano Veloso, Gilberto Gil, and Gal Costa, was a landmark musical manifesto and makes for a soundtrack that swings to Max Mara’s chica boom beat.

Design is often said to be about pulling order out of chaos but Bo Bardi wasn’t all scared of letting chaos in. Her quasi-brutalist concrete and plate glass structures would be incomplete without the rainforest that grows around (and through them). The profuse flora and fauna that she adored inspire lush prints, sliced into patchworks that echo the precise geometry of her architecture. Torn layers of propaganda posters echo the tumult of design, culture and politics into which Bo Bardi threw herself.

Bo Bardi created some mouth watering design classics. The ‘Bola de Latao’ chairs she installed in her home, ‘Casa de Vidro’, look as good today as they did in 1951, in well worn tan leather, with restrained saddle stitching - which appears too on luxe suedes, double faces and the new BoBag.

Like Max Mara, Bo Bardi loved those traditional leather crafts, but she embraced new technology too. Max Mara borrows high performance jerseys and nylons from the sports arena for glamorous bodycon dresses, bodies and combinaisons with heat sealed construction. A structured mesh gives a hi-tech makeover to Max Mara’s own design icon, the 101801. Shiny new Lina sunglasses and Bardi-esque wooden soled techno-clogs complete the look.

For modern women with big ideas, Max Mara Spring Summer 2017 proposes a new blend of voluptuous modernity; intelligent, audacious, sexy fashion with a lifespan as long as those Bo Bardi designs.


Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

Dubai Outlet Mall celebrates DSF 2018 with amazing attractions for shoppers

Ultracast uses Tata Communications' global network to bring live 360° video and ...

Autonomous vehicle specialist NAVYA to realise expansion of Masdar City sustain ...

The Trésor Collection

ESC's INDIASOFT to Bring Over 400 ICT Foreign Buyers To Bengaluru

Dubai Health Authority to have unified immunization records for the Emirate.

Dubai Customs to launch its events within 1st UAE Customs Week

Signature Scents for Your Home

Global Village attracts more than 2.4 million guests in the first two months of ...

Bleu Blanc by David Myers announces its Friday Brunch and unique spa and dine Va ...

Pure Health and Sarstedt sign 3-Year exclusive distribution agreement for the UA ...

Awqaf and Minors Affairs Foundation Organizes Umrah Trip for 40 Minors, Mothers

11th World Future Energy Summit Opens its Doors in Abu Dhabi

Abu Dhabi Unveils World's Largest Man-made Desalinated Water Reserve

Sheikh Mohamed Bin Zayed along with the President of Mauritania and the Crown Pr ...

Masdar City to test latest concepts in autonomous vehicles

HH Mohammed bin Zayed attends the Opening Ceremony of Abu Dhabi Sustainability W ...

Passenger traffic at Munich Airport rises to new all-time high of 44.6 million

AIGNER Love

MEFMA holds seminar on energy efficiency during kick off of World Future Energy ...