Dubai, UAE, January 14, 2017:  Dressing up in wintertime doesn't mean giving up the esthetics, for the sake of functionality. Reserved made a collection for those who don't want to compromise on style. Harmonious combination of design, beauty, comfort and modern approach to fashion is the most important thing.

Ad campaign that promotes Reserved's winter collection is like brief note that summarizes season's most influential trends. Raw esthetics of the studio snaps displays crucial idea of the winter collection: versatility of clothes. There are outfits for many different occasions. Women line draws attention with interesting mix of casual clothing and elegant chic. One of the signature looks is all about mixing fluffy, cozy sweaters with strong pieces like black faux leather jeggins. Contrasts work as a base for many silhouettes in the collection, both in the areas of colors and textures. Key pieces of the season are flounce blouses, pencil skirts, skater skirts, and slim fit trousers. Colors of signature outfits in the collection are muted, cool and wintry, bringing the atmosphere of remote Arctic to mind. There's lots of white, baby blue and dusky pink. Cold palette is brightened up by warm shade of sunny yellow, that appeared on a puffer coat. There are also a few monochrome sets: military - inspired khaki total look, and some elegant navy sets too. Bold, large - scale checkers are collections' strong decoration accent. They're mostly red/navy, black and gray. Everyday stylings couldn't do without a hint of sport style, so it's elements have been cleverly mixed into the collection of mostly casual outfits. Details like rubber cuffs brake the simplicity of many basics.

Man’s line is for the active ones, like businessmen, sport lovers, students, and family guys. This is why many fashion extremities (i.e. ideas from two different fashion worlds) have been often put together in this line. Think warm 'technical' jacket that stuns with unusual color, and well-designed street style backpack. Silhouettes are predominantly simple and traditional. They've been based on classic proportions of a male body. There are lots of layers too, which links to futuristic and military influences. Reserved could not forget of winter must-haves, that are necessary to any man: warm sweaters, chunky knits and soft flannels. Designs and inspirations are taken from the world of Nordic tradition, as well as fashion of 1970's. Lots of accessories like XXL scarfs or roll neck sweaters create a layered look, that is both trendy and practical. Big part of the collection is dedicated to functionality. It's outfits feature cargo pockets, jacket inners, quilting, zippers and hoodies. Minimal style of the clothes brings a sense of elegance. But even very simple outfits don't lack character, thanks to strong, vibrant color palette that includes shades of navy blue. Playful elements those like red chino pants and bright jackets bring a sense of creativity and innovation.