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ICONIC Spring 2017 Collection

Saturday, January 14, 2017/ Editor -  

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WOMENS WEAR

1- Eclectic Voyage
2- Stately Nomads 
3- Wayfarer’s mix
4- Fearless Romance

Eclectic Voyage
Captivate in chic separates and flowing silhouettes with bohemian undertones. The look is inspired by the 70’s smart boho trend with the classic shapes taking center stage in a clean and streamlined casual line with offbeat pairing. Making you believe in the power of a woman to change attitudes and life and ultimately the world around her. Can’t go wrong with tapestry, jacquard, and cotton and patterned knit. Decorate Paisley, Paisley mixes with oversized checks, and ditsy medley inspired print are some such details that create that statement.

Key colors
Astral Aura
Radiant yellow
Zinfandel

Key Pieces
Printed column maxi dresses
cold shoulder tops
Placement printed shirts

Stately Nomads
The collection is inspired by the nomadic traveler collecting beloved pieces from their travels and mixing them in offbeat pairings to create a Soft tailoring look with continuation of minimalist dressing. This trend is a modern line that reflects the style sensibilities of the urban Women. An interesting element to the collection is the presence of prints that draws essence from the world travels.

Key colors
Burnt Brick
Caviar
Nude
Evening Sand

Key Pieces
Color block lace jumpsuit
Lace tie –up blouse
Applique sweat top
Match the set top with cropped culottes

Wayfarers mix 

Clean lines, simple cuts and a soft, slightly oversized silhouette lend easy structure to the looks. A juxtaposition of stripes and floral mixes adds newness and a fresh, contemporary attitude, while loose, easy silhouettes create an effortless yet elegant look.

Key colors
Paradise pink
Evergreen
Egret

Key Pieces
Embroidered sweat dress
long shirt
Printed shirt dress

Fearless Romance
Delicate look evolves for the Romanticism trend generating a soft and sensual mood. Dresses accentuate the female form, while contrasting textures on ladylike ensembles lend an eccentric ambience to this look. Both pretty and daring this collection is laced with bursting blooms with fresh aesthetics of colors and lavish embroideries.

Key colors
Bubblegum Pink
Pale blue
Cream
Egret

Key Pieces
Patterned blouse
Ruffle maxi dress
Applique pencil skirt


MENSWEAR

1- Havana Spice
2- Tokyo Calling
3- Modern Nautical

Havana Spice
This casual daywear look is inspired by the faded grandeur of old Havana and a relaxed Cuban lifestyle with a strong tropical inspiration for prints and easy utility. Endless Summer afternoons, perhaps playing chess in street-side café’s offer direction for light and casual 50’s tailoring. Fabrics are textured and washed for comfortable and easy-to-wear outfits
Key Pieces: Field Jacket, Knit Resort Shirt, tropical printed Polo’s 
Key Colors: Olive, White, Berry and washed navy blue for a strong rustic essence.

Modern Nautical
The Perennial Trend Freshens up with neat designs to update your maritime style with a modern twist incorporating monochrome contrasts and simple accent colors. The styling has a casual sports hybrid feel with stark graphics.
Stripes are blocked and laid on more into fresh white bases for maximum sporty effect. Jackets and outerwear are with more technical details. 
Key Pieces: Graphic Short Sleeve Sweatshirts, Blocked Striper and Graphic Tees, Sporty Baseball Jacket, White Trucker, White Pants
Key Colors: The quintessential White, Navy Blue and Red

Tokyo Calling
This minimal, sports-luxe story is inspired by the spare aesthetic of Japanese Zen. Hi-tech and clean-finish fabrics bring a contemporary element to this casual and easy-wear look. Abstract nature landscape prints and a clean color palette offer a casual yet sophisticated feel which can be taken from the Campus to the lounge in evening.
Key Pieces: Technical Fabric Hoodie, Neoprene Coat, Ottomon Crew Neck Sweats, Lounge Hoodie and Joggers Sets.
Key Colors:  Textured tones of Greys, Ivory, Taupe and Petrol Blue.


KIDS WEAR

GIRLS

1- MODERNARMOUR
2- SCARLET PLAYTIME & MINNIE ME
3- NAUTICAL GARDEN

Modern Armour
The little ones make a statement with opulent fabrics for a more luxurious update from day to night. Detailing on the pieces like chainmail, gold accents and gold accessories will add that little sparkle on textured tweeds and knits.
Key colors   Black, Ivory and gold
Key Pieces:  Velvet pleated skirt, jumpers and tweed coats

Scarlet Playtime (part 1 ) party 
This is a smart casual day to night party wear collection creating a look that is very clean/smart. The look set to be a strong with bold color story with clean and tailored look. 
Key colors  : The palette fuses classic tones like red, black and Ivory with Gold
Key Pieces: Tartan skirt, Tweed dresses, and  embellished crepe top and coats.

Minnie Me (casual day wear)
This is a smart casual day to night wear collection with a casual sports attitude. Interesting and fun elements like authentic badging and buttons makes dressing up that much more fun. Classic combat shapes make it an easy wear with comfort being paramount
Key colors  : The palette fuses classic tones like red, pink,  black and grey
Key Pieces: A-line dresses, Minnie print jumpers, coats 

Nautical Garden
Nautical is all the rage this season and your child’s wardrobe will have pieces that have bold prints with a splash of color. The collection combines resort styling with layers and print mixing like elements of the ocean and abstract.  Make these cuties accessorize this nautical trend with hair scarves and simple plimsolls.  
Key colors : Ivory, navy and sky blue
Key Pieces : tweed jacket, printed skirts and A-line tweed dress and parka jacket

BOYS

1- MOONWALKER
2- REBEL BIKER
3- URBAN ACTIVE

MOONWALKER
MOONWALKER is a causal, day to night collection, heavily inspired from space expeditions and adventures of cosmonauts .With a mild casual sports appeal, the range is predominantly inspired by pop culture that has served up numerous space films that the kids adore.
Key Pieces: 
Hybrid knits , Galaxy inspired graphic sweatshirts, spacecraft inspired badges and all over printed sets. 
Key  colors and prints: Grey, Red blue with celestial prints

REBEL BIKER
Rebel Biker appeals to the little speed junkies with a little dirt -don’t- hurt spirit. This popular adventure seeking theme borrows from the biker life of speed, grime and mechanics . This causal day wear collection has strong denim influences where the soft knits with biker inspirations are seamlessly, paired with rugged denim
Key Pieces:  stylized PU jackets, torn washed denims and a classic denim trucker. 
Key colors: beige, grey, black and blue

URBAN ACTIVE
This is a casual llifestyle collection inspired from the sports culture where street sports meets the American collegiate sports. The much loved American sports graphic influences are also big this season and in this collection. Watch your little boys become into sporting stars in style!
Key Pieces: abstract camouflage jogger and sweatshirt sets , biker influenced paneled joggers, varsity graphic tees . 
Key colors : Grey, White, black with striking neon highlights



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