LAVA International launches LAVA A3 smartphone as UAE telecom revenue reach Dh31.9 billion with mobile penetration reaches 209% in the UAE
LAVA launches LAVA A3 that is set to capture a larger market share in the UAE’s 17.94 million mobile subscriber base. The company has tied up with leading retailers to help expand the market penetration
Key Announcements
- Mobile Phone subscriber base reached 17.94 million in the UAE, according to TRA
- Mobile penetration rate increased to 209.80% in 2015, compared to 199.3% in 2014, TRA’s latest report says
- Smart-phone ownership in GCC has outstripped the global average, resulting in increased growth opportunities for mobile companies, With the region’s growing affinity towards mobile phones, growth opportunities for retailers have also risen
- Lava International DMCC has recently launched the power-packed LAVA A3 comes with a lot of advanced features, including 13MP Sony sensor camera with Bokeh; 0.16 seconds fingerprint unlock – a super-fast process and 3GB RAM+ 32GB ROM, which will help the market expand further
- With a price tag of Dh799 ($220), the dual SIM, dual camera smartphone unlocks in 0.16 seconds – a super-fast process
- Sales of A3 for the first month has been very encouraging
- Team Lava are confident to achieve better market share in this price segment
- The key success to for lava to be successful, is the product quality, pricing and distribution strength, coupled with a dedicated work force
- LAVA is one of the fastest-growing smartphone brands in the world, in GCC LAVA international DMCC has been successful in achieving a considerable market share within a span of 2 years, lava is available in over 800 retail stores of GCC,
- LAVA is one of the fastest-growing smartphone brands in the world
- Mobile revenue decreased 8.57% to Dh23.34 billion in 2015 from Dh25.53 billion in 2014
- UAE residents spent 31.49 billion minutes using mobile phones in 2015, up from 28.70 billion minutes in 2014
- UAE residents spent 61 per cent or 19.2 billion minutes of the mobile phone usage in domestic mobile-to-mobile conversation
- UAE residents spent 11.15 billion minutes in international calls
Dubai, UAE, January 28, 2017: The UAE’s mobile telecom market is undergoing a qualitative shift due to the changing socio-economic developments of the UAE, marked by a change in consumer behaviour in mobile telephony, a research based on UAE Telecommunication Regulatory Authority’s (TRA) latest report shows, while the new mobile handsets, such as LAVA A3 is helping the market expand.
Mobile phone subscriber base reached 17.94 million in the UAE while fixed telephone subscriber base reached 2.25 million in the UAE, a report released by the TRA last month shows.
Internet service subscriber base reached 1.23 million in the UAE, while Mobile penetration rate increased to 209.80 per cent in 2015, compared to 199.3 per cent in 2014.
LAVA International, manufacturer of the world’s fastest-growing smartphone brand, announces the launch of A3 – a smartphone to power up work and life of young, upwardly mobile consumers who are increasingly relying on power-packed smartphones.
The dual-SIM smartphone comes with dual cameras – with 13 mega pixel and 8 mega pixel – with a faster fingerprint unlocking speed. At 0.16 seconds to unlock the screen – it is a super-fast fingerprint unlocking process available in the market, beating the world’s most popular smartphones.
With starting prices at Dh799 apiece, the phone comes with a lot of camera parameters, functions, features and user experience of capturing photos, etc – idea for quick social media posts.
“The volume of mobile subscriptions increased 7 per cent during 2015 compared to 2014 while mobile traffic increased 10 per cent during 2015 compared to 2014,” Mohammed Khizar Ulla, Head of Business – Middle East at LAVA International DMCC, says. “However, despite the growth in the mobile traffic and the number of subscribers, the total mobile revenue decreased 8.57 per cent to Dh23.34 billion in 2015 from Dh25.53 billion in 2014. This shows that the average price per minute has declined.”
Of the 17.94 million mobile phone subscribers, 15.14 million are prepaid while 2.8 million are post-paid customers, the report shows.
“Interestingly, while prepaid revenues declined from 14.82 billion in 2014 to Dh11.13 billion in 2015, post-paid revenues, on the other hand, rose from Dh9.86 billion in 2014 to Dh11.79 billion in 2015,” Mohammed Khizar Ulla says. “UAE residents spent 31.49 billion minutes using mobile phones in 2015, up from 28.70 billion minutes in 2014. They spent 61 per cent or 19.2 billion minutes of the mobile phone usage in domestic mobile-to-mobile conversation while they spent 11.15 billion minutes in international calls.”
Bangladesh has been the most popular destination for foreign telephone calls. As much as 43 per cent of all outgoing calls were made to Bangladesh, followed by India which was destination for 25 per cent and Pakistan which represented 23 per cent of all outgoing calls
As much as 48 per cent per cent calls came from India in 2015, followed by Pakistan which was source of 30 per cent and Egypt which was a source for 14 per cent calls made to the UAE
“Post-paid customers spend on an average 329 minutes per month on the phone, about 281 per cent more than the 117 minutes spent per month by pre-paid customers,” he says. “Our research shows that more and more people are switching to smartphones. As much as 77.81 per cent of all handsets registered on the UAE’s in Q2, 2016, networks were smartphones, according to the TRA report issued recently.”
The UAE’s consumers are spending more time on the social media, the research shows.
“In terms of social media, UAE Smartphone and fixed Internet users made 24 billion visits to social networking websites during the period 1 April 2016 to 30 June 2016,” Mohammed Khizar Ulla says. “Visits to Facebook accounted for 90.39 per cent of total visits to social networking sites, followed by Twitter with 5.18 per cent of visits, then LinkedIn, MySpace, and Maktoob.”
Although smartphone sales growth rate is slowing down worldwide, the Middle East and North Africa (MENA) region is witnessing an increase in sales volume in smartphone sales. Smartphone shipment in to the MENA region is estimated to have reached 171.2 million in 2016, up from 157.5 million, according to Statista.com – a global portal of statistics that collects information from 18,000 sources.
Smartphone sales value is estimated to have grown to US$42.2 billion in 2016, up from US$40.4 in 2015 in the MENA region, the portal said.
Mohammed Khizar Ulla says, due to this shift in trend, consumers would be looking at faster, cost-effective, dual sim, dual camera smartphones that comes at an affordable price. “This is where LAVA A3 phones will be high in demand as it is in line with the market trend and demand. Today, we are happy to announce that LAVA has become the fastest growing smartphone brand in the world,” Mohammed Khizar Ulla says.
The move comes a few weeks after the company launched LAVA Metal 24 smartphone – which is selling like a hot cake. The company plans to manufacture 216 million handsets per annum in the next 5-8 years.
“As the world heralds in the new year, LAVA brings one of the best smartphones with advanced features for the young and trendy consumers who needs a better work-life smartphone partner while on the move and A3 is the new partner for the global consumers,” Billy Luo, General Manager of LAVA International, Middle East North Africa. “LAVA A3 offers almost everything instantly. It is ideally suited for young professionals.”
LAVA International Limited is one of the leading global companies in the mobile handset industry today. Since inception in 2009, the LAVA family has grown to become one of the fastest growing handset companies in worldwide.
The company has operations in Thailand – where it is the market leader and offices in the UAE, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East, Russia and Egypt.
Meanwhile, Lava International has expanded its sales network across the GCC to accelerate the sales of Lava smartphones, especially the latest product – LAVA A3.
Mahommed Khizar Ulla, said, the company has tied up with major retailers for the roll-out of the mobile handset.
“We currently have a strong network across the GCC markets to sell and offer strong customer service in the region,” Khizar said. “As one of the fastest growing smartphone brands in the world, we are aware of the need for speedy customer and after sale service. That’s why we are offering value added after sales service to customers across the region.
“As we grow our sales, there will be more customer centres to offer better experience to owners of LAVA smartphones.”
Salient Features
LAVA A3 is officially being launched with the theme 'Never miss a detail'. It is about to demonstrate the beautiful details that you should never miss.
To meet customers' requirements, the new mobile phone LAVA A3 has been upgraded in various aspects, including the overall configurations, functions and user experience. First of all, LAVA A3 comes with a 5P lens 8MP front camera supplying extra lighting when capturing images in low-light situations, and a rear 13MP SONY IMX258 sensor with a high CRI flash and f/2.0 large aperture which increases the amount of light that can enter by 44 per cent. These features not only brighten your photographs, but also make them so much clearer that you won't miss any wonderful detail.
The second selling point of LAVA A3 is its fingerprint configuration. The 360 degree sensor allows you to unlock from the back with fingerprint in just 0.16 seconds. It is not just about speed and efficient experience, but optimization of security. The brand-new functions including fingerprint encryption, fingerprint activation for apps and snaps offer convenience.
In terms of configurations, the LAVA A3 runs on an Octa-core CPU with 3GB RAM and 32GB ROM, allowing several apps operating at the same time. The high performance and low power consumption ensure your smooth operation, while its 3020mAh battery basically caters to your needs for smartphones.
In short, the brand-new LAVA A3 is a super cost-effective, practical smartphone at an affordable price and of favourable functions and configurations. So, LAVA A3 has won consumers' hearts since it was launched.
About LAVA International
LAVA International Limited is one of the leading global companies in the mobile handset industry today. Since inception in 2009, the LAVA family has grown to become one of the fastest growing handset companies in the world.
Our growth story, over last 7 years, is built on a solid foundation of culture and values. Every day our people, systems, processes as well as our partners follow one guiding principle – ‘create possibilities’, towards one purpose – deliver products and services which are highly reliable. Continual awards and recognitions only give testimony to our customers’ faith in us.
The company has operations in Thailand – where it is a market leader – with offices in the UAE, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East, Russia and Egypt.
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