Dubai, February 19, 2017:  Dubai Fashion League 2017, a three-day fashion extravaganza that will bring the fashion community from Asia and the UAE together, will host its first edition in Dubai. The first-of-its-kind event will be held on February 25 – 27, 2017 at Dubai’s plush Dusit Thani Hotel. 

A convergence of beauty, fashion and everything in between, DFL 2017 will bring the top designers from across Asia to showcase their latest collections in Dubai. The list of designers showcasing at the event includes renowned names in the fashion world including Neeta Lulla, Divya Reddy, Shravan Kummar, Varoin Marwah, Asif Merchant, Rajdeep Ranawat, Swapnil Shinde, Ken Ferns, Mayyur Girotra, Anuj Madaam, Rizwaan Ahemed, Falguni & Shane Peacock, Sana Khan, Gabriyela, Sukriti and Akriti. The event will also see the latest from the designers of Roxx Luxe, Wallis and Kashish on the runway. The event will welcome participation from over 24 exhibitors and designers. 

The DFL 2017 promises to be a star studded event with the likes of Susmitha Sen, Amyra Dastur, Pooja Hegde, Sonal Chauhan, Parvathy Omanakuttan, Shawar Ali, Eijaz Khan, Ali Merchant, Andy, Mugda Godse, Iris Maity, Shriya Sharan, Poorva Rana, Anchal Kumar, Tapsee pannu, Daisy Shah, Amit Mehra, Anjum Fakih, Dimple Patel, Pooja Vaidya, Ruhi Chathurvedi and Naayan Choudhari walking the ramp as a show stoppers at the three-day event. 

DFL is a global producer, marketer and partner to the international fashion community. Its various properties consist of industry fashion weeks, governing association partnerships, consumer focused festivals, designer discovery and mentorship platforms. With a focus on spotlighting stylish destinations and talents, DFL aims to inspire, showcase and unite fashion’s key creators, communicators and consumers.

The event will open with the latest collection from renowned celebrity designer Neeta Lulla. A bevy of 40 models will walk down the ramp sporting the latest trends of the season.

Commenting on the event, Mr Soujan Josseph, Chairman of Masterpiece Events, the organizers of the DFL 2017, said: “We are proud to host DFL in Dubai. The event is not only a glamorous meeting point to up your fashion game, but also a multilayered platform for the fashion industry to gain numerous learnings, networking and business opportunities. The event aims to provide a strategic engagement platform with the presence of some of the most accomplished names in the fashion designing and modelling world to interact with.”

“We are very happy to host this event in Dubai. The city has slowly transformed itself into the regional fashion hub attracting the best from around the world to meet the evolving needs of its discerning fashion-conscious populace. The city is constantly brimming with the glamour and lights of the fashion world. We are excited to be a part of it.”

With a focus on spotlighting stylish destinations and talents, DFL aims to inspire, showcase and unite fashion’s key creators, communicators and consumers.
In addition to the event, DFL has also set up the DFL portal where all designs displayed at the event will be available to order from all year round.