The brand’s newest collections feature bold designs, urban attitude and key colors – pink for the girls and orange for the boys.

Dubai, UAE, March 1, 2017:  Bold designs, sheer urban attitude, loyalty to the brand’s trademark street wear spirit and loads of color. These are, in a nutshell, the basic features in the new collections by Pull&Bear, Inditex Group’s young fashion firm. The new ranges come to light in an editorial shooting summarizing the new trends for the spring under an evocative, self-explanatory name – Colorama.

Proposals for the girls use original items and formats, including frills (found in sweatshirts, skirts, blouses and dresses), asymmetric cuts and transparent fabrics, with pink as the most outstanding color. Other major elements are   vichy squares and metallic items. T-shirts come with powerful messages printed. Outfits turn transgressor as bras become visible. 

Designs for the boys also feature a key color–orange– while getting references from punk aesthetics, adjusted to fit urban youngsters. Embroidered shirts and washed denim are major eye-catchers. Camouflage, in turn, adds a touch of personality to the newest trends.

The  editorial was entirely shot over flat colored   backgrounds by the Italian photographer Dario Catenalli. Models chosen for this image series are Lauren de Graaf, Anton Toftgard, Hyun Ji Shin and Jazz Pope.