RELOAD FOR UNSTOPPABLE LASH VOLUME

Extreme Volume, Extreme Wear, Easy to Remove

Dubai, UAE, March 2, 2017:  TOP SECRET: London’s most scandalous mascara is back with a breakthrough! Rimmel London reveals new Scandal’Eyes Reloaded Mascara Extreme Black & Waterproof for dangerously bold, lethally full lashes. Every lash and every corner is quickly loaded with extreme, clump-free volume and wear for unstoppable, up to 24-hour impact… that disappears without a trace.

Your super-sized killer lashes now have supreme staying power. Scandal’Eyes Reloaded Mascara delivers sweat-proof, smudge-proof, humidity-proof, up to 24-hour wear that can handle every aspect of your non-stop life, from the gym to clubbing. And yet it’s ultra-easy to cleanly remove with just warm water. Bye bye panda eyes.

New Extreme Wear Formula for a scandalous dose of Volume
Long-lasting lash drama comes courtesy of the new, Formula with First to Market Patented Technology Extreme Wear formula. The new innovative formula gives lashes up to 11 times  more volume for a clump-free killer lash look. The unique synergy of waxes and polymers creates an intense, leather-black volumising film that rapidly adheres to lashes, building scandalous volume more quickly and without clumps. Lashes look divinely dark and insanely big. 

What’s more the formula understands your busy lifestyle by providing extreme wear that lasts up to 24 Hours. Thanks to a wax grafted polymer complex, your scandalously volumised lashes last all day as formula does not flake or smudge and is humidity and sweat proof. In addition to a lash-plumping formula with collagen and keratin, this mascara contains wax modified polymer for a deep black lacquer effect. 

New Tapered Brush
Rimmel’s max-density brush has been redesigned with a new tapered tip to perfectly fit the shape of your eyes. Capturing the full lash fringe, it loads volume from every angle and from corner to corner. Each lash is plumped, stretched and separated for an incredible eye-opening effect.

Cara On the Run 
Rimmel’s new ambassador Cara Delevingne turns secret agent in the super-stylish, fast-paced TV and print advertising campaign inspired by sexy spy thrillers. Following a front-page scandal, Cara is on the run in London with dangerously bold lashes that won’t stop for up to 24 hours. London Train Station is under surveillance and forces are on full alert to catch this dangerous operative… before she disappears without a trace! 

Want fast, full, unstoppable lashes? Time to reload for scandalous impact! Make Rimmel London’s new Scandal’Eyes Reloaded Mascara your new secret weapon. Get the London look.   

FACT SHEET
RIMMEL SCANDAL’EYES RELOADED MASCARA

Get ready for lethally full lashes reloaded with extreme wear. Rimmel London introduces new Scandal’Eyes Reloaded Mascara Extreme Black & waterproof for a dangerously bold lash-look. Every lash is loaded with intense, clump-free volume for unstoppable up to 24-hour impact… that disappears without a trace. 

• Formula with First to Market Patented Technology Extreme Wear formula builds extreme volume faster and more easily onto every single lash, without clumps
• Glossy polymers enrobe the pigments to deliver an intense, deep black lacquer effect on lashes
• New tapered max-density brush fits the shape of the eye, capturing every lash and building volume from corner to corner.
• Sweat-proof, smudge-proof, up to 24-hour wear – stays perfect under any condition
• Easy to remove with warm water 

Shades: Extreme Black, Waterproof

Price: 49aed
Point of Sales: Lifestyle, Max, Boots, Carrefour
On-Counter: March 2017