Dubai, UAE, March 4, 2017:  Leading Bollywood actress BipashaBasu inaugurated the 35th outlet of UAE’s leading name for high quality Indian food stuff. Al Adil Group, which is celebrating 33 years of success in this market has created another milestone. The group has set by opening its 35th outlet at Dubai’s most sought after business destination Meena Bazaar, Bur Dubai. The grand inauguration, in the presence of huge crowd from diverse section of the society took place on 2nd March 2017 at 7 p.m.. 

Dr. Dhananjay (Jay) Datar, Chairman & Managing Director, Al Adil Trading and popularly known as Masala King, said “It is a proud moment for all of us to establish our 35th outlet in Dubai. The showroom is strategically located next to Raymond Showroom, Meena Bazaar, Bur Dubai. This business destination is popular among all citizens and tourists as well. The new outlet will meet the increasing demand of people for high quality Indian food stuff in and around Bur Dubai. Our expansion plan is a growing a testimony to the faith that our customers have in our products. Today Al Adil has become synonymous with high quality Indian foodstuff. As a special gesture we have lined up a range of inaugural offers in the Meena Bazaar outlet covering a wide range of Indian foodstuff,”  Dr. Datar also announced that he plans to have at least 50 outlets in 2017 which is a strong testimony to his self-confidence and self-belief. 

“Bipasha Basu has established herself as an actress with her exemplary performances. She is known for her self-confidence and roles that stand out.  In the highly competitive Indian film industry she has carved a name for herself, just like how Al Adil has carved a name for quality Indian food stuff in this part of the world. We are happy that Bipasha Basu came all the way from India exclusively for our inauguration. Her charming presence added value and glamour to our Meena Bazaar showroom inauguration,” he added. 

Looking back in the long journey, Dr. Datar said that the opening of the Meena Bazaar outlet gives him another emotional reason to rejoice. “Back in 1984, when we started our first grocery store in Dubai, we suffered a huge loss in the very first year. Somehow we recovered from it, but the cash erosion made us adopt a frugal lifestyle. Once, my father and I were passing through a crowded street in Meena Bazaar. Suddenly my father pointed to a location and exclaimed, “Look Jay! This site is ideal for a super store. I wish I had it.” I almost burst into laughter and replied, “Father! Forget it. We are in a complete loss. The dream is good, but not a practical one. We can’t afford a space here.” My father calmly reacted, “My son! Profit and loss are part of business. Time never remains constant. It is mere determination that leads us on the path to success. Be optimistic. Not failure, but low aim is the crime.Tomorrow, when our new store in Meena Bazaar will be inaugurated, I will feel satisfied to have my father’s dream fulfilled. I have been waiting for this moment for the last 33 years. I have established this store on the same site that my father pointed out. Besides, I have transferred the licence of our first store in Dubai to this new one. It is my sincere tribute to my late father.”

In the 30+ years since opening its first store in the UAE, Al Adil has acquired a cult-like status among Indian expatriates. Al Adil Trading under the dynamic leadership of Dr. DhananjayDatar offers a wide range of products covering pulses, atta, masalas, spices, sugar, ghee, pickles, basmati rice, other rice varieties, biscuits, namkheen and many other products at half price to their customers.

Al Adil Supermarket also has the major brand PEACOCK. Under the Peacock brand umbrella the group serves all types of Spices, Pulses, Wheat, Atta, Rice and Indian Foodstuff items that are packed and sold in various packing sizes according to the customer requirement. Al Adil super stores offer more than 8500 items imported directly from India.