United Arab Emirates, March 14, 2017:  Max, the largest value fashion brand in the region, has recently launched the latest spring collection for men, women and children with florals and nautical designs taking center stage.

This year, for the women’s Spring collection, there is a natural flow of colours developed into a palette that is both transitional and forward-looking. Colours are balanced –both nuanced and lively. They have a modern vitality that offers a playground of fresh possibilities. 

This is a season of femininity and romance with ruffles, flounce and fluid A-line shapes. It’s all about the shoulder and the sleeve this season – off shoulder, cold shoulder, exaggerated bell sleeves, tied and flared cuffs silhouettes in soft and fluid fabrications, that are natural and artisanal with a tactile quality – rustic cottons, slub jerseys, linen, broderie anglaise, crochet and denim. 

For menswear, this year’s collection features a palette of new colour options led by a focus on blues. The laundered and well-worn fabric finishes are a focus, going hand in hand with the seasons more relaxed and sports inspired silhouettes. Natural and tactile fabrics drive key fashion themes.

For kidswear, athleisure wear and festival-driven collections continue to drive key items for Spring 17. Pink and yellow tones remain key for girls, while shades of blue, punctuated with bright accents are important for boys. Nautical stripes, soft florals and tropical prints continue to drive print and pattern for the season. Fabrics have a casual and artisanal focus, with blue denims looking fresh. Details and trims such as tassels, fringe, badging and embroidery add a playful touch to the collections.