Dubai, United Arab Emirates, 20 March 2017:  Bridgestone Middle East and its sole importer and distributor for Dubai and the Northern Emirates Nasser bin Abdullatif Alserkal Est. have teamed up to help promote occupational health safety at Emirates Transport (ET), the leading transport and auto services corporation. 

The global tyre maker and its distributor are jointly sponsoring a month’s worth of activities, including training and promotions, backed up with the provision of the technical hardware which will help keep the 20,000-strong fleet of vehicles serviced by Emirates Transport in peak condition. Taking place throughout the month of March, the initiative dovetails with the sixth Emirates Transport Month of Occupational Health and Safety inaugurated by Mohammed Abdullah Al Jarman, ET General Manager.

Mete Ekin, Regional Managing Director, Bridgestone Middle East and Africa explained: “Emirates Transport has taken a strong lead in promoting occupational health and safety among its workforce and this culture very much fits with both Bridgestone’s and Alserkal’s ‘safety first’ ethos so it makes perfect sense for us to play a significant role in what is an extremely worthwhile and valuable initiative,” 

These sentiments were echoed by said Ahmad Bin Eisa Alserkal, Vice Chairman of Nasser Bin Abdullatif Alserkal Est. “As the sole Bridgestone distributor for Dubai and the Northern Emirates, Alserkal has forged a strong relationship with Emirates Transport over the years and we are an enthusiastic partner when it comes to promoting the safe handling and correct maintenance of the products we supply. The more that ET technicians know our products and understand how to handle them correctly, the better for all concerned.” 

On March 16, there will be a safety awareness campaign for Emirates Transport staff and technicians regarding tyre safety and maintenance which will include giveaways and safety brochures. Tyre checks for vehicles belonging to Emirates Transport staff will take place in the company parking lot on the same day, reinforcing the message that safety is something that’s important inside and outside of the work environment. 

A fleet manager training course has already taken place as part of the sponsorship with positive feedback from those taking part.

“We have been very impressed with Bridgestone Tyres and Nasser bin Abdullatif Alserkal’s enthusiasm and willingness to participate in our annual Month of Occupational Health & Safety through this generous sponsorship,” said Khalid Shukur, HSE manager at Emirates Transport. “Creating and enforcing the regulations around tyres as well as their fitting and maintenance on our fleet are critical elements of what we do here at Emirates Transport. It’s therefore gratifying to know that both Bridgestone Tyres and Nasser bin Abdullatif Alserkal share our vision when it comes to promoting occupational health and safety.”