Dubai, UAE, 27 March 2017:  Coinciding with International Women’s Day, Stadium, the multi-brand sports and active lifestyle retailer, celebrates strong women throughout the month of March. Offering the world’s best sports and active lifestyle brands under one roof, including Reebok, Adidas, Nike, Puma, Speedo, Quiksilver, Billabong, Roxy, Umbro, DC, Element and Rockport, there is something for every woman. This month Stadium encourages women to lead a healthy lifestyle and keep chasing their fitness and sporting goals, whether they are looking to challenge themselves, break their own records or just have fun. Stadium invites all women to visit any of its 22 locations across the GCC to check out its new stylish SS17 collection. 

For fabulous footwear, look no further than Stadium’s latest collections. Discover the latest collaboration between style icon Kylie Jenner and Puma with the Fierce Strap Swan training shoe, AED480. The demo-cut lightweight silhouette combines function with high-fashion, thanks to details such as a supportive wrap upper and full-length flex groove on the sole. Set a new personal best in Nike’s Air Zoom Vomero 12 running shoe, AED650. Featuring a supportive cushioned fit, the soft Lunar core and firmer Cushlon carrier promote the smoothest transitions yet. 

Take training up a notch at Stadium with the latest hi-tech styles designed to get the most out of any workout. Nike’s Pro Classic Skew bra top, AED200, offers medium support and a flattering lightly padded fit and V-back straps. Matching Training Capris, AED230, feature breathable mesh panelling and HyperCool technology to keep you cool and dry. 

The versatile new collection from Adidas includes the CMMTTD Chill bra, AED285, a Climachill high support bra with  brushed elastic finish, molded padded cups and fully adjustable cross-back straps for a customisable perfect fit. TF LT PR1 capris, AED210, feature an eye-catching animal print decal in blue hues, and are crafted from a soft, lightweight fabric featuring Climate compression technology for superior moisture management and reduced muscle vibration. Wear it teamed with a TKO Jacket, AED345. The super-soft fabric repels water, and it also features a sweat-proof pocket to keep your valuables safe, whatever the weather.

Roxy’s versatile Weellow Shorts, AED175, feature an innovative double-layered design, with fitted black inner and wind- and water-proof outer layer. Pair them with a vibrant bra top, such as the star-design Lhassa, AED155, or the bold and bright Lemonee, AED150. 

Stand out from the crowd in Kylie Jenner’s fierce Puma Swan Pack Puma Active Training Women’s Explosive Bodysuit (AED 380). A dramatic all-in-one that features a tight, body-skimming fit, built-in bra for support, dryCELL technology and on-trend mesh neckline for ventilation. Or add a splash of colour with the SWAN Tee in Rose Violet, AED120. With a relaxed fit, its vivid shade harnesses 2017’s hottest pink trend, straight off the catwalk. 

Continuing the pink theme, make a splash in Speedo’s Fit Kickback swimsuit, AED225, and Fit Splice Muscleback swimsuit, AED195. These stylish, high performance enhancing one-pieces are especially designed to maximize your water workouts, with patented Endurance® fabric which is ultra-resistant to chlorine and everyday wear and tear.

Don’t forget to keep track of your fitness targets with the latest fitness technology at Stadium this season. Fitbit’s Alta wristband, AED600, lets you wear fitness your way. It includes all-day activity monitors to track your steps, distances and calories burned, as well as keeping you on track with motivational reminders throughout the day.

“We at Stadium value our consumers’ wellbeing. It is our responsibility to encourage women to embrace their inner and outer strength. We wanted to dedicate the month of March to women, who accomplished amazing achievements and who share in our philosophy and belief and challenge them to lead a healthier and more active lifestyle,” said Ashok Aithal, Head of Retail – Sports, RSH.