Dubai, UAE, March 28, 2017:  CITIZEN is proud to present three new models from the Eco-Drive One Collection to be launched later this year.

In 2016, to commemorate the 40-year history of our light-powered technology “Eco-Drive,” CITIZEN released the flagship model “Eco-Drive One” with just an incredibly slim 1 mm thick movement and 2.98mm thick case. This beautifully refined thinness expressed the essential qualities of a wristwatch and proved CITIZEN as the pioneer oflight-powered watch and a true manufacture d'horlogerie.

In the new models with leather bands to be launched in 2017, we use cermet for the bezel to realize the contradictory characters of thinness and strength. The metallic glow of pink and silver cermet, enhances the beauty of the ultra-thin design. The di¬erent types of Duratect, CITIZEN's proprietary surface hardening technology, is applied to the stainless steel cases for further scratch resistance and colour variations. 

Duratect DLC with its valiant dark grey colour has been used on Eco-Drive One for the first time. These 2 models with the dark-grey Duratect DLC (AR5024-01E/AR5025-08E) feature silver and pink cermet bezels respectively for a monotone simplicity for one, and a stylish glamour, for the other.

The white dial (AR5026-05A) with a pink cermet bezel and a dark-brown crocodile leather model, is designed as a classic style wristwatch.

To develop Eco-Drive One, we have revisited the structure of the parts to the processing fromscratch to fit all essential parts in this finite space. While pursuing the world's thinnest as alight-powered watch, we have also improved our energy-saving technology of a movement based onour years of research to allow Eco-Drive One to run for almost 12 months from a full charge.

Eco-Drive One is a timepiece that was made only possible by CITIZEN, a manufacture d'horlogerie that has invested itself in light-powered watch for over 40 years. Eco-Drive One, a result of bringing together the essential timekeeping function of a watch with arefined beauty that speaks to our aestheticism. This is indeed a watch that brings joy and comfort ofwearing along with the beauty of seeing it on one's wrist.

Product Specification
Ref: AR5025-08E / AR5024-01E / AR5026-05A

Launch:
Autumn 2017

Case / Band:
Stainless steel (Duratect DLC) Black crocodile leather    
Stainless steel (Duratectα) Blown crocodile leather

Crystal:
Sapphire with anti-reflective coating

Bezel:
Pink Cermet / Silver Cermet / Pink Cermet

Back Plate    :
Cermet

Dial Colour:
Black / Black / White

Size:
diameter 39.0mm / thickness 2.98mm *Design specification only

Movement:
Cal.8826 / Eco-Drive / Accuracy of ±15 seconds per month / Light-powered Eco-Drive / Runs 12 months on full charge / water resistant