Oral-B Pro-Expert Toothpaste Protects the Areas that Dentists Check most:

• Oral-B introduces Dr. Shadi Alshaikh as its brand expert during an event in Dubai
• Oral-B Pro-Expert Toothpaste delivers all-round protection, tackling everything from cavities, gum problems, plaque buildup, sensitivity, tartar, enamel erosion, tooth stains and bad breath

Dubai, UAE, March 30, 2017:  Oral-B hosted an exclusive event to demonstrate the importance of an all in one solution for proper oral hygiene.  The aim of the event was to announce acclaimed dentist and oral surgeon, Dr. Shadi Alshaikh, as Oral-B’s brand expert, and showcase how Oral-B Pro-Expert toothpaste tackles all areas that dentists check most, with one revolutionary product. 

When it comes to our teeth and gums, both dentists and consumers share a number of concerns, including cavities, gum problems, plaque buildup, sensitivity, tartar control, enamel erosion, tooth stains and bad breath. Dr. Alshaikh, who is extremely passionate about Oral-B’s line up of innovative products, demonstrates how Pro-Expert toothpaste is one product that tackles all these concerns to give consumers healthier and stronger teeth starting from day one*. In his personal life, Dr. Alshaikh has proactively chosen to use his experience to change people’s perception about dental hygiene; he believes in Oral-B’s Pro-Expert toothpaste as one of the products that will help consumers adopt the right oral care regimen and everyday habits for healthy, strong teeth.

Speaking about his belief in the Oral-B brand, Dr. Alshaikh said: “Oral-B’s latest technology can help people tackle long term issues such as enamel erosion. I have tried Oral-B Pro-Expert for myself, and from the first use, I felt the difference as a dentist. This is the reason why I have switched to Oral-B Pro Expert as my toothpaste of choice.”

Ahmed Kabil, Oral-B Brand Manager said: “We are thrilled to announce Dr. Shadi Alshaikh as the first Oral-B Brand Expert in the region. At Oral-B we work closely with dentists to produce oral care products that tackle fundamental oral health issues. We strive for innovation that continually meets our consumers’ needs and evolving health concerns. Today, we revealed the superior technology of Oral-B Pro-Expert toothpaste as that game-changing innovation.”

Oral-B Pro-Expert Toothpaste offers immediate, visible and tangible effects as well as long-term benefits for consumer from day one. 

Day 1: Dentist-clean feel and fresher breath:
Oral-B Pro-Expert Toothpaste forms a protective shield over tooth surfaces, which gives consumers the feeling of cleaner teeth. Plus, its unique Stannous Fluoride Complex fights germs and slows down bacteria’s ability to generate plaque.

Week 2: Less plaque build-up and reduced sensitivity:
Oral-B Pro-Expert Toothpaste helps prevent gum disease by targeting bacteria to reduce plaque build-up. In addition, it blocks any microscopic holes in the tooth, which helps reduce sensitivity.

Month 1: Stronger enamel and whiter teeth:
Oral-B Pro-Expert Toothpaste helps prevent new stains and can help reduce stains by up to 96% in two weeks, while the innovative technology of Stannous Fluoride Complex forms a protective barrier to help shield teeth against dietary acids.

Dr. Shadi Alshaikh, Oral-B Brand Expert said: “Proper oral hygiene is a core component of a healthy mouth. As a dentist I continuously strive to educate my patients on the fundamentals of correct oral care habits and how they can prevent long term negative results. I am pleased to collaborate with Oral-B to bring awareness about the importance of products that provide all around protection. Oral-B is a brand that encompasses innovation and technology in its latest, revolutionary Oral-B Pro-Expert Toothpaste, to not just focus on one aspect of oral care but multiple areas that I check for as a dentist.”

*with continued use. On Enamel plaque and enamel erosion.