Dubai, UAE, April 5, 2017:  Leading baby brand ClevaMama® is known for its pioneering and practical baby products. The brand, which strives to produce innovative items that make parents’ lives easier is expanding its UAE operations by strengthening its partnerships with retailers such as Mothercare, Toys R Us, Mumzworld and Spinney’s.  

ClevaMama® was established in 2003 by working mums and sisters Suzanne Browne and Martina Craine who wanted to create practical products that enhanced the experience of raising children. The brand is based in Dublin and available in over 40 countries worldwide encompassing Ireland, the UK, mainland Europe, South Africa, North America and Asia.

ClevaMama® has also developed a solid partnership with world renowned leaders such as Trinity College Dublin and Enterprise Ireland to keep them at the forefront of pioneering research and product development. This partnership has led to the development of innovative products such as ClevaFoam®, which uses a technology that is scientifically proven to help reduce Flat Head Syndrome.

Some of ClevaMama® ‘s best-selling products include:

• Splash N Wrap Apron Towel (DHS 95) - Fastens around your neck like an apron leaving two free hands to safely lift your baby out of the bath
• ClevaFeed with extra Teat (DHS 29) – This is the most hygienic and safest way to introduce your child to solids including fruit and vegetables without the risk of choking. It also includes a travel cover for when you’re on the go. The silicone teat is hygienic and easy to clean. 
• ClevaCushion 10 in 1 (DHS 300) - Designed with comfort, multi-purpose usability and value in mind, the ClevaCushion™ 10 in 1 Nursing Pillow is the perfect product for pregnancy right up to stroller and everywhere else in between.
• ClevaFoam Baby Pillow (DHS 75) - ClevaFoam was designed specifically for infants by one of Europe’s top research and educational facilities, Trinity College.  It is scientifically proven to reduce the pressure of baby’s head by to up 50% and increases support by 80% thus significantly aiding in the prevention of Plagiocephaly which is more commonly known as Flat Head Syndrome.  ClevaFoam is lightweight, breathable and when exposed to the heat and weight of a baby's head, reacts by softening and moulding itself to the exact contours of the baby's head offering optimum support and pressure relief.

ClevaMama® items are available on Mothercare, Mumzworld, Toys R Us and Spinney’s.