Popular Emirati and International designers to make their mark with the modest fashion collections. 

3 Day luxury lifestyle exhibition at Dubai World Trade Centre starts from April 20th

MENA fashion market has outpaced global industry growth by over 4.7 times since 2010

• Witness scintillating Fashion Shows, Beauty Demos and exclusive launches
• Handmade jewellery, artisanal chocolates, premium handbags, perfumes, accessories and finest home-ware brands to sparkle at the show.

April 12, 2017; Dubai, UAE: Feminine, Sophisticated, Luxurious – that’s what Modern Woman Show has come to define. Artfully fusing local and global fashion flavours, the 2nd edition of Modern Woman Show is geared to bring an exciting, exquisite, chic and haute line-up of Emirati and international designers. The luxury lifestyle and fashion exhibition, scheduled from April 20th to April22nd at Dubai World Trade Centre boasts popular local designer labels, the likes of Latifa Al Shamsi and Hessa Falasi,along with exhibitors from India, Saudi Arabia, Indonesia, Bahrain and South Africa. 

Raising the curtain on the much-anticipated event, Sumansa Exhibitions organised a sneak peek into what to expect from the upcoming edition. The preview featured collections that will be exhibited at the event including exclusive collection by Latifa Al Shamsi, House of Meena, selected abayas by Das Collection and haute luxury masterpieces by Italian jewellery brand Vhernier. AW Rostamani Lifestyle showcased their exclusive Ramadan Collection. Khulood Khoory, Manager, Dubai Design and Fashion Council; Greig Fowler, CEO, AW Rostamani Lifestyle and Amaal Mustafa, Branding and Marketing Manager, Lootah Perfumes spoke at the event. 

The Modern Woman Show will feature niche brands, showcasing luxurious and extensive women-wear such as designer abayas, kaftans,jalabiyas, loungewear, evening wear, travelwear, coats, jackets, jumpsuits, gowns, ready-to-wear, dresses and much more alongside the premium artisanal chocolates, handmade jewellery, handbags, home-ware, perfumes, ouds, bakhoor, accessories, shoes among others. The show will also feature on-site beauty sessions on hair, makeup and nail art, fashion shows, product launches and makeovers.

The brainchild of Emirati Entrepreneur, Ms Reem Al Zarouni, Modern Woman Show is organised by Sumansa Exhibitions with Dubai Design District and Dubai Design and Fashion Council as the event’s strategic partners. 

Commenting on the exhibition, Ms Reem Al Zarouni, co-organizer of Modern Woman Show said: “With its cosmopolitan nature and a reputation as a style icon, Dubai is an ideal place to showcase amazing fashion. The local designers have come a long wayand are being recognised on international platforms while global fashion has always been welcome in Dubai, catering to the preferences of a diverse population. I feel extremely proud to bring to you yet another successful edition of Modern Woman Show, which has all the elements to please our ladies who are used to courting elegance, class and luxurious styles”. 

“The event is an exclusive opportunity to witness the latest fashion and lifestyle trends, yet relax in the calm and comfortable surroundings that the show offers. The exhibition is more than a shopping experience; it’s a treasure trove for those who believe in and appreciate the love, passion and imagination that goes into creating each unique piece on display, be it apparel, a handbag, jewellery or even delectable chocolates”,  she added.

CEO DDFC, Jazia Al Dhanhani said: “As a strategic partner to Modern Woman Show, we look forward to meeting up-and-coming designers who are interested in elevating their brands and taking their designs to the next level.”

Al Dhanhani further added: “As Dubai and the UAE lead the fashion scene in the Middle East, this is a real testament to the country’s potential. The MENA Design Outlook report we released in collaboration with d3revealed that the MENA fashion market has outpaced global industry growth by over 4.7 times since 2010. The UAE has been pro-active and steady with its growth and while a large part of it has been supported by international imports and designers, the local and regional brands are flourishing too. This aligns with our vision to raise the profile of Dubai as a regional and global destination for design.” 

There will also be a special focus on the latest trends in modest fashion, catering to the sophisticated, yet demanding tastes of the Emirati and expat community in the UAE. Exhibitors will also present their unique limited edition pieces as well as special Ramadan line at the event. The modest fashion market has always had a huge spending potential. In the last few years the Muslim fashion world has taken off in a big way and will reportedly be upped to around $484 billion by 2019. Many well-known brands have already made their mark with modest collections.

The collections presented will be in line with the sentiments of modesty plus in sober colors like teal, emerald green, black and white with a lot of spring florals and white to go with the season.

Maitha Al Suwaidi, Executive Director of Marketing and Communications, Dubai Design District said: “Participation in this year’s Modern Woman Show, alongside the Dubai Design and Fashion Council, demonstrates d3’s support of the region’s fashion industry. As we move to being an internally recognized design destination, supporting our region’s designers across the many creative fields in the industry is both an important and strategic step for d3 and Dubai as a creative centre”.

Exhibitors at the event include local brands such as Lootah Perfumes, AW Rostamani Lifestyle, Ash Style, Chosen By Fluke, The Trunk Store, Only Roses, Coco Jalila, Leo By S, Latifa Al Shamsi, Das Collections, Hessa Falasi, Flawless, Plisse Couture, Noor the label, Mariam Fashion Designs, Dar Najd, Aisha Baker and DNJ099. International line up is brought by Vhernier Jewllery and Kaizer from Italy, Harry Ibrahim and Susan Zhuang from Indonesia, Yataghan Jewellery from Turkey, Bahiya Couture and Ziva Couture from South Africa, Lilass Abayas from Bahrain, Diademe from Saudi Arabia, and Rajdeep Ranawat, Sunaina Khera  and Sakina Ahmed from India, among others. 

Modern Women Show is open to public on all three days from 12 noon – 10 p.m. 
Entry is free to the event.