In Support of The Year of Giving 2017 in the UAE

Dubai, UAE; 16 April 2017: In line with its commitment to ‘The Year of Giving’, as declared the by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates and Ruler of Abu Dhabi. The Dubai Film and TV Commission (DFTC) launched the first of many initiatives that it’s planning to run throughout the year to contribute to giving back to the community and spreading the good will spirit across the Emirate.

This month, DFTC partnered with Dubai Foundation for Women and Children (DFWAC), and Reel Cinemas – the dynamic cinema brand under Emaar Entertainment, to host children’s film screenings under the theme ‘A Smile for Every Child’. The initiative aims to offer children an opportunity to experience the joy of watching latest blockbuster movies on the big screen.

Earlier in April, Reel Cinemas – The Dubai Mall hosted a screening of the Disney blockbuster family-favourite ‘Moana’, where 35 women and children relaxed whilst enjoying tasty popcorn and a refreshing drink, courtesy of Reel Cinemas. The screenings of ‘A Smile for Every Child’ will be held every quarter.

Jamal Al Sharif, Chairman of Dubai Film and TV Commission commented: “We would like to express our sincere gratitude and appreciation to His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates and Ruler of Abu Dhabi and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, for this wonderful initiative that gives us an excellent opportunity to have meaningful initiatives that help our community. 

Jamal added: ‘A Smile for Every Child’ is one of our many initiatives that reflect our commitment to having a real contribution to the ‘Year of Giving’.  It is special to us, because we are able to share the love of movies and the joy of living the magical experience of cinema with those children.”

Adon Quinn, ‎Senior Director, Reel Cinemas – a subsidiary of Emaar Entertainment, said: “Reel Cinemas is proud to be partnering with Dubai Film and TV Commission and Dubai Foundation for Women and Children as part of ‘A Smile for Every Child’. It’s a pleasure to play our part giving back to the community and to witness the happiness this initiative is bringing to families. We look forward to continuing to welcome the women and children back throughout the year and helping to spread more joy throughout the community.”