Caring protection that won’t let you down – 48-hour protection & soft skin feeling 

26 April 2017 - Dubai, UAE: Women are becoming more and more discerning when it comes to looking after themselves. And underarm protection is no exception. Not only do women expect a reliable level of wetness protection from their deodorant, they also expect their deodorant to be caring towards delicate underarm skin. And they are looking for a long-lasting fragrance that they can rely on to feel fresh all day long too*. Tapping into the trend for superior performance with nourishing care, Fa is launching a new line of anti-perspirants in 2017 – Fa Soft & Control – which leaves skins feeling soft while providing reliable protection. 

New Fa Soft & Control is the first anti-perspirant range from Fa to combine 48-hour sweat and odour protection with a super soft skin feeling, thanks to a unique formula with Dry Oil Technology. The superior formula offers gentle protection for delicate underarm skin without drying it out.

Acting like a petal touch on your skin while at the same time delivering a delicate fresh jasmine fragrance that last all day long. 

The new Fa Soft & Control range is available in stores from March 2017 – the right choice for reliable and gentle protection.  
 
Fa Soft & Control range at a glance: 

Fa Soft & Control Fresh Jasmine Scent Deodorant Spray, 150 ml 
Fa Soft & Control Fresh Jasmine Scent Roll-on, 50 ml 
* Beauty Women Care Study 2014
 
About Henkel

Henkel operates worldwide with leading brands and technologies in three business units:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions, both in the consumer and in the industrial businesses, with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of 18.1 billion euros and adjusted operating profit of 2.9 billion euros in fiscal 2015. Henkel’s preferred shares are listed in the German stock index DAX.