Dubai, UAE – 27 April 2017:  Once known as a small PR outfit, House of Comms has continued to smash all growth expectations, with 2017 being no exception to the rule.  Now known for its integrated offering across PR, digital, social and creative, with a 40+ strong team across the region, today it has announced the launch of its experiential division, headed up by Laura McCartney.

McCartney, who has been in the region for seven years, brings with her a wealth of local, regional and international experience, with a reputation for strategic creativity and the ability to make things happen for her clients.  Previously at Edelman DABO, Laura was responsible for such significant projects as the DTCM “Here Today, Dubai Tomorrow” Waterloo Station London Campaign, launch of JW Marriott Marquis in Dubai, The Abraaj Group Annual Forum in Singapore, Emaar Dubai Collections Fashion Show and large scale sporting events including the Cartier International Polo Challenge Dubai. 

Commenting on the appointment, Managing Partner Abby Wilks says: “The diversification of our business has always been driven by one thing and one thing alone; what do our clients need?  We created and built this business based purely on that, and that’s where we believe our success has come from.  We just want to blow the minds of our clients at every turn and be sure that whatever it is that we do for them, we are adding real value to their business and smashing expectations.

“Experiential is something that we have actually been doing at various levels for our clients since day one, however, we now believe we have found the right person who can take this to the next level.  Laura is one driven and determined individual.  She is one of the most passionate people we have ever come across and her energy and creativity is contagious.  In just a few short weeks she has already made such a huge impact on our team and clients and we have some very exciting announcements in the pipeline”.

Commenting on her appointment, Laura stated: “Working in an integrated fashion is crucial to allow companies to bring their brands to life.  The most successful campaigns I’ve worked on previously have been those where integration was at the heart of the project, allowing for the best possible results for clients.  House of Comms was a natural fit for me personally, where I can build on my experience with some amazing clients but also take on more truly integrated comms campaigns.  I’m hugely excited!”