Dubai, United Arab Emirates, 3rd of May, 2017: In line with the launch of Dubai Font by His Highness Sheikh Hamdan bin Mohammad bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, INDEX Holding, to be the first private Emirati company to adopt the Dubai font in all its electronic communications, as part of its commitment to promote Dubai as a leading city in the digital world. 

Eng. Anas Al Madani, Vice Chairman and Group CEO of INDEX Holding said: “Following the directives of our wise leadership and as a leading national company, we at INDEX Holding have decided to adopt the Dubai font in all our official correspondence, boosting Dubai’s effectiveness in smart technology. Dubai has never failed to impress us in seeking the number 1 in all different fields that promote innovation, happiness, development, and transformation. We are proud that Dubai is the 1st city that has a font with its name as a tool for self-expression and communication in the region and the world.”

“This decision also goes in line with the launch of the UAE Soft Power Council by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, as INDEX Holding aims to support this initiative and promote the culture and values of the UAE through its offices around the world and the events it organizes locally and internationally.” 

He added Eng. Anas Al Madani concluded: “Media content today has become one of the strongest tools and an integral one in promoting values, transferring messages, and making a difference in an ever-changing world. Over the past 8 years, MYCONTENT, was a hub for media professionals, TV broadcasters, content producers, buyers, creative agencies, investors and licensors from the MENA region and the world. Through MYCONTENT, we are keen to promote the UAE and enforce the soft power strategy through supporting local content producers and focusing on content creation being the core of local cultural development and promotion, and it is worth mentioning that MYCONTENT conference and exhibition will be held this October at the Dubai International Convention & Exhibition Centre.”