The 15.6-inch ultra-slim, touchscreen laptop offers excellent computing performance without the need to sacrifice weight or style

DUBAI – May 04, 2017:  Today UAE consumers are looking for an alternative to computers that offer nothing more than impressive performance specifications. With innovation and the user experience at its developmental core, LG has focused on balancing design, weight, and performance with the newest LG Gram, allowing users to balance work and entertainment anywhere they go. The LG Gram (model 15Z970-T) is now available in the UAE, allowing users to enjoy optimal productivity as well as mobility. 

Ever since LG first unveiled its innovative LG gram line-up in 2014, the LG gram is still considered the world’s lightest. In fact, it is an even more lightweight LG Gram. Despite the stronger performance, durability, and strongest battery life (long-lasting 60Wh), LG gram is still the lightest laptop. It offers true portability and a lighter weight.

The LG Gram (model 15Z970-T) enjoys a slim and compact body.  The 15.6-inch display has a compact 14-inch body. A slim bezel helps the large display fit into a smaller body. This combination of slim bezel and compact body ensures high portability wherever users go. And for immersive viewing, the LG gram provides a borderless screen with narrow bezel on all four sides. It offers a much wider screen and more rewarding visual experience despite its small body frame.

The body frame combines Nano carbon, a cutting-edge material developed by LG, and easily formable magnesium, more commonly used in electric cars. The materials have been carefully chosen for their strength and resistance to external shock.

With the LG Gram’s Full HD IPS display (1920X1080), it provides amazing picture quality through outstanding color accuracy, visual contrast and clarity for a richer viewing experience. The laptop also provides two levels of backlighting, making it much easier for work. When users push the power button, the keyboard’s backlight welcomes users when they prefer to work in a dark environment as the keyboard brightness easily adjusts to two levels. In addition, the advanced Reader Mode software offers customized screen conditions for reading, providing ideal conditions by minimizing exposure to harmful blue light and reducing eye fatigue.

Thanks to the most up-to-date 7th Generation Intel® Core™ Processor and up to 512 GB SSD as well as DDR4 memory, the LG Gram offers the utmost performance for productivity and creativity. And the Windows 10 offers new features, creating virtual desktops, snapping up to four apps on the screen and advanced pop-up notification to support multitasking during work or play.

Finally, the 141 percent larger fan with Silent Mode introduced with the Intel® DPTF (Dynamic Power Thermal Framework) is directly control of fan spinning as over standard temperature. It helps to reduce heat and minimize noise and is a perfect fit for a much-needed silent work environment.

LG Gram (model 15Z970-T) is now available in colour of Dark Grey at all leading electronics showrooms and leading hypermarkets across UAE.

Product Specifications:

• Display:  15.6' FHD (1920X1080) IPS
• Processor: 7th gen. Intel® Core™ i7
• Operating System: Windows 10 Home
• Battery: Up to 15.5hrs (60Wh)
• Memory: 8GB Memory (DDR4 2133MHz)
• Storage: 512GB SSD
• Graphics: Intel HD Graphics 620
• Speaker: Stereo Speaker 1.0Wx2
• I/O Port: USB-C™, USB 3.0(x2), USB 2.0(x1), Standard HDMI, DC-In, HP Out, Slim Kensington Lock
• Dimension: 35.7 x 22.8 x 1.5~1.7 cm
• Colour: Dark Grey 
• Weight: 1090g

The below LG Gram models are available across all major electronic retail outlets in the UAE:

• 15Z970-T with i7 processor – AED 6,199 (Grey colour)
• 15Z970-T with i5 processor – AED 5,099 (Grey colour)
• 13Z970 with i5 processor - AED 4,599 (Pink colour)
• 14Z970 with i5 processor – AED 4,699 (White colour)