Search DubaiPRNetwork.com

Home >> Home, Furniture and Interiors

We might have arrived from many different nations, but the UAE is our home, IKEA research reveals

We might have arrived from many different nations, but the UAE is our home, IKEA research reveals

Monday, May 8, 2017/ Editor -  

Share

Home >> Home, Furniture and Interiors

Survey insights on UAE Residents’ views support IKEA’s global Life at Home research, embodied by IKEA UAE’s – Home is Here Campaign

Dubai, United Arab Emirates, May 8, 2017:  UAE residents consider the UAE their home and are living here in excess of five years, a piece of research by Swedish home furnishing retailer, IKEA - part of Al-Futtaim group of companies, has unveiled. 

When asked where they would call home, 93% revealed their strong attachment to the country by citing the UAE, whilst more than two-thirds of those questioned have lived here for more than five years. 

The research, which was commissioned by IKEA to accompany its latest regional advertising campaign, Home is Here, aimed to understand what transforms a house into a home – which in the UAE is often rented and not owned. 

The insights revealed that for most (more than 60%), the kitchen is the heart of the home. Many cited that the activities that took place in the kitchen, made the house feel more like home to them. Whether it was cooking with friends and family, (32%) or being able to make a mess in the kitchen freely (30%). Additionally, almost a quarter of the respondents (23%) when asked “What makes your ‘home’ a home?” responded that home was being able to relax and regularly throw a house gathering.

These insights into the UAE’s love of entertaining also positions us to be a very welcoming nation, for example, frequently hosting meal gatherings and inviting friends and family over to share that experience. Over three-quarters’ of the respondents (76%), have hosted at least one such gathering in the past month.  

UAE residents living with either their own children or younger siblings, had their own light-hearted, insights to share. Over half these respondents cook almost daily with the younger family members, highlighting the importance of quality family time. Whilst the polls also showed that almost 60% of the respondents let their children jump on their beds, and in retrospect, the kids were the messiest residents of the household (45%).

Whilst many people spend significant time and money in decorating their home, IKEA was also keen to find out what household items make its inhabitants feel most homely. Over half of the respondents (53%), believed that it was ‘the little things’ around the house that made it feel more like home. Whether it was the pillows, the accessories, the customized picture frames or the plant pots, as opposed to larger furniture items.

Vinod Jayan, Regional General Manager – IKEA UAE, Qatar, Egypt and Oman said, “To see that most residents view the UAE as their home just goes to show what a great place it is to live and highlights the fact that more and more people are choosing to lay down their roots here. At IKEA we know that your house is very much a part of that feeling of belonging and that the kitchen is at the heart of everyone’s home – whether it is entertaining friends or spending time with family. This is the reason for us to launch our latest campaign, Home is Here – we want to remind you that it is not about where you come from, but all the things you do in your house that turns it into your happy home.”


Previous in Home, Furniture and Interiors

Next in Home, Furniture and Interiors


Home >> Home, Furniture and Interiors Section

Latest Press Release

Alpha Assured Assistance (AAA) Loyalty Program to ramp up loyalty landscape in t ...

New Intelligent Huawei Phone Wows UAE's Most Stylish at Arab Fashion Week

ADFD, IRENA Open New Round of Funding for Renewable Energy Projects in Developin ...

Augmented Reality safety glasses eye Middle East debut at Intersec 2018

Huawei Unveils Proactive Security System at RSA 2017 Abu Dhabi to Build a Road t ...

Steel Alliance Against Counterfeiting: “Risks posed by counterfeiting put the wh ...

Schneider Electric at ADIPEC 2017: Real-time Data to Revolutionise Oil and Gas I ...

Dubai non-oil foreign trade increases by 13% year-on-year in the third quarter o ...

Fashion Forum by College of Fashion Design (CFD)

Six pairs of Emirati siblings marched together at Skyline's 27th Graduation Cere ...

Dubai Shines as Global Industry Descends on Vod Dubai International Jewellery Sh ...

Myths about Prostate Cancer

H.H. Sheikh Hamdan bin Zayed Al Nahyan Tours the Barakah Nuclear Energy Plant

PLAY FOR PEACE, Spread Good Vibes this Christmas

Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Wa ...

UAE Exchange to Give Away AED 450,000 to Customers Over 45 days

Non-Muslims to secure inheritance distribution through RAK ICC registered Wills

Al Rawdah partners with SAP to implement ERP across all operations

Dubai Sports Council Championship for Football Academies set for a “bigger and b ...

Emirates Transport to launch the first electric-powered school bus in the region