Caparol Unveils Their New Consumer Experience Center in Dubai
Dubai, May 09, 2017: Caparol, a global leader in the paints industry, has opened its largest and exclusive, customer experience center in Al Quoz, Dubai. The new center takes customers through an exclusive journey of Caparol’s wide range of colours and designs.
Caparol has designed the new centre to portray the brand’s German roots by showcasing conventional and modern product ranges, while maintaining the unique aesthetic aspects of its colours and textures. The centre marks Caparol’s commitment to bring a unique touch-and-feel experience to its customers in the region. It also enhances the brand’s ability to support customers to choose right colours, paint textures, styles and looks.
Commenting on the opening of the new experience center, Ralf Murjahn, CEO, DAW (Deutsche Amphibolin Werke von Robert Murjahn Stiftung @ Co KG), said, “We are very pleased to launch this unique customer experience center in Dubai. The center is aimed at offering best convenience of access and variety to those on a quest to find the ideal paint solution for their premises. The new showroom has been designed as a modern space that communicates our German roots, while helping customers to make clear and practical decisions in choosing the best paint product for their projects.
“As one of the biggest family-owned paint company in Europe it gives us immense pleasure in increasing our reach. Middle East and mainly the UAE is a huge market for us and we expect to continue growing here. The success of our brand has been the result of our commitment towards providing intended customer-base with what they need and require. This involves a lot of research and development on paint products that are suitable for the weather and climatic conditions of the region. In the coming years, we are looking to further expand our reach in the region with more customer touch points and showrooms,” he added.
The interiors of the showroom have been designed to offer a comfortable and relaxed atmosphere to enjoy the experience of choosing the right colours. Caparol store indulges the senses of colours with over 1290 inspired colour shades to choose from. Aiming to ease the process of selecting the right colour, design and concept, the showroom offers one-on-one consultations with colour experts.
Through its range of products, Caparol brings German paint techniques while focussing on appealing colours and paint textures. The brand has also made headway in sustainability by paying attention to quality and balancing between economy, environmental capability and quality of life.
Caparol has been at the forefront of adopting new technologies which complement the local market conditions. The biggest family-owned paint company in Europe and the leader in construction paints in Germany, Caparol has been operating in the Middle East since 1998.
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