Search DubaiPRNetwork.com

Home >> Home, Furniture and Interiors

IDdesign hosts exclusive workshop in floral decoration from SIA flowers

IDdesign hosts exclusive workshop in floral decoration from SIA flowers

Wednesday, May 10, 2017/ Editor -  

Share

Home >> Home, Furniture and Interiors

SIA also launches its new Spring-Summer Collection to select invitees 

Dubai, UAE, May 10, 2017:  IDdesign, a leading international home lifestyle brand offering contemporary furniture and accessories hosted an exclusive floral workshop from SIA for select invitees at its Mall of the Emirates store. SIA is a globally recognized brand of decorative flowers.

The masterclass was conducted by Susana Garcia Santos, expert florist and Senior Visual Merchandiser from SIA headquarters in France, who presented a variety of floral arrangements and captivating bouquets to illustrate different styles for audience members. The invitees also sought suggestions on different styles of floral decorations and discussed ways to effectively use SIA flowers in different sections of a home. 

The gathering also witnessed the launch of SIA’s latest Spring-Summer Collection in the UAE, which includes Hydrangea, Scabiosa, Peony and Orchids amongst many other genus variations in a range of attractive colours. 

Adrian Shaw, General Manager for IDdesign, said: “SIA is an integral component of IDdesign stores across the UAE and garners a lot of interest from people who are as thoughtful about their accessories as they are about large furniture pieces. Flowers add a touch of elegance to any home, and coupled with IDdesign’s array of contemporary home furniture, SIA flowers contribute towards creating a distinct and colourful ambience for the home. I am sure that everyone left with a greater understanding of floral decoration, thanks to the engaging workshop while also getting to see the latest collection from SIA.” 

“I have travelled extensively and conducted several workshops in floral art, but addressing people in the UAE was a unique experience,” says Susana, who has worked with SIA flowers for over 24 years. “With almost 200 nationalities calling UAE their home, the array of cultures and traditions brings forth a unique take on interior décor with a blend of varied design inspirations. I enjoyed my interaction with the audience and the opportunity to give them insights into using SIA as a wonderful floral backdrop for their homes,” added Susana. 



Previous in Home, Furniture and Interiors

Next in Home, Furniture and Interiors


Home >> Home, Furniture and Interiors Section

Latest Press Release

Barwa Bank honored as “Leading Bank in Islamic Services and Products in Qatar” b ...

Former World Number Ones Gaultier, Ashour, Elshorbagy and Willstrop to Meet in D ...

Alaska Airlines and Finnair Announce Frequent Flyer Partnership

Minister of Economy urges investors to support the entrepreneurial ecosystem in ...

Talabat's Top Ten Delivery Iftars in Dubai

Max announces latest Ramadan Collection

Jourdan Dunn Joins Michael Kors the Walk for Summer

H.H. Sheikh Hamdan bin Rashid Al-Maktoum, Deputy Ruler of Dubai and UAE Minister ...

#Alwaysonthemove Anytime of the Month

LG Electronics Announces Google Home Compatible Appliances

Thirty Days of Entertainment and Enlightenment for Children at SLC's Ramadan Cam ...

GAC Dubai Contract Logistics Operations Meet ISO 22000:2005 Food Safety Standard

Pirelli sets sail for America's Cup 2017 adventure with Emirates New Zealand

Emirates Airline Festival of Literature Student Competitions Now Open!

The Big Blue - Flying Regulator in new size

Aston Martin and Tom Brady Unite Introducing ‘Category of One: Why Beautiful Mat ...

April Registers 5.6% Increase in Passenger Traffic at Abu Dhabi International Ai ...

Businesses Could Face Penalities for Missing Health Insurance Renewal Deadline, ...

Dubai's hardware and tools trade valued at AED5.07 billion in 2016 – Dubai Custo ...

DC Aviation Al-Futtaim's second hangar on track for year-end completion