Search DubaiPRNetwork.com

Home >> Automobile

Edel & Stark Group – the Swiss luxury car hirer opens new office in Dubai

Wednesday, May 10, 2017/ Editor -  

Share

Home >> Automobile

After the opening of new locations in Munich, Germany in March 2014 and in Nice, France in January 2015, the opening of a new office in Dubai followed in April 2017. The Edel & Stark Group finances the strategic expansion of the branch network with a long-term investment of a sports car enthusiast and visionary as well as through the corporation with a local partner in the United Arab Emirates.

The Edel & Stark Group originated as a start-up company in Switzerland in June 2011, supported by a local university. After three years of development, the company opened a second office in Munich to cover German and Austrian markets as well. The branch in Nice, France was the result of an expansion into the South European luxury car rental market. Consequently, the Edel & Stark Group can access an attractive and diverse fleet of 55 vehicles in Switzerland and over 30 vehicles in Germany and France.

Edel & Stark Group : the Swiss luxury car hirer opens new office in Dubai

The combination of Swiss and Emirati visions, fueled by long-term investments by a private sports car enthusiast and visionary, resulted in the opening of the E and S Luxury Car Rental L.L.C. on the 25th of April 2017 in the highly competitive but booming market of the United Arab Emirates. The company enters the branch of sports car and limousine rental in Dubai. At the same time, affluent customers of nearby countries including Saudi Arabia, Qatar and Bahrain will be targeted for the Swiss and German markets.

Dubai attracts more than double the overnight hotel stays compared to the capital Abu Dhabi (28 million in 2016) and has the seventh-highest foreign direct investments of all cities worldwide. In addition, the city is renowned for being the center of car trade in Middle East and Asia. For these reasons, Dubai was chosen over the capital as office location.

Edel & Stark Group, the Swiss luxury car hirer opens new office in Dubai

In a next step, chauffeured transportation services will be established in Dubai, just like they are available in Europe. The second focus will be sports car tours, as they enjoy growing popularity and represent profitable sources of revenue.

„The Middle East offers a lot of potential“, the Regional Manager Ms. Gunda Beeler explains. “Even before the operational market entrance of E and S Luxury Car Rental, we already received promising collaboration offers and inquiries from potential customers, with an upward trend. Therefore, we have an excited and positive outlook on the future.“

There are no plans for an immediate further expansion in the Middle East yet. However, it remains an option based on the company results in the United Arab Emirates.


Previous in Automobile

Next in Automobile


Home >> Automobile Section

Latest Press Release

“Not rewarding enough; not trustworthy enough”: The verdict of UAE shoppers on b ...

LG HOM-BOT® Intelligence Rated Highest by Robotics Lab

Limited edition Chronoris celebrates Williams Racing's 40th Anniversary

BOND Goes Live on ICS BANKS from ICS Financial Systems

Dubai Chamber to participate in 10th World Chambers Congress in Sydney

Ras Al Khaimah Exhibition Center sees nearly 300,000 visitors through its doors ...

Halal Expo Dubai To Strengthen UAE Lead in Halal Industry Development

Malta's favourable tax climate and burgeoning tourism sector attractive to devel ...

Launch of JAWHARA Heritage Jewellery Design Competition & Awards

ICONIC launches the PRECIOUS perfume line

UAE residents urged to opt for hydration tablets over energy drinks to beat the ...

ADFD Provides Strategic Funding for 64 Development Projects in Egypt Worth AED4 ...

Winners of Joyalukkas 60 KG gold, 60 days of winnings announced in last few days ...

Innovation in Technology-Future of Consumer Durables

Disruptive technology innovations mature across the telecoms industry

TDIC Achieves New Project Milestone in Mamsha Al Saadiyat

LG's Connected Technology Puts the World at Your Fingertips During Your Holiday ...

First time in UAE, Lab launches state-of-the-art test to detect early colon canc ...

US technology stocks most popular for UAE investors in H1 2017

Dubai Chamber adds 8,900 new members in H1-2017