• Pre-order price AED 2,699 and includes free Sony XB950BT Bluetooth deep bass headphones

Dubai, 18th May 2017:  Sony Mobile Communications today announced that customers from across United Arab Emirates (UAE) can pre-order Xperia XZ Premium smartphone online and in select stores from 20th May. Pre-order customers will receive free Sony XB950BT Bluetooth deep bass headphones with their smartphone, which is priced at AED 2,699.

The stores offering pre-ordering in store and online in UAE include the Sony boutique in The Dubai Mall, Sharaf DG and Jumbo. 

Xperia XZ Premium has won more than 30 industry awards globally and is the only smartphone in the world to feature Sony’s new Motion Eye™ camera system. It offers the world’s first 960 framesi per second Super slow motion video capture and playback, four times slower than any other smartphone. Its camera is so advanced that it captures motion that the human eye can’t see. 

For the first time ever in a smartphone, Xperia XZ Premium features a 4K HDR (High Dynamic Range, 2160 x 3840) 5.5” displayii. A truly unique Sony experience, it uses Sony’s BRAVIA TV technology to give you an immersive 4K HDR viewing experience in the palm of your hand, removing the constraints of your sofa. 

Xperia XZ Premium offers users super-fast download speeds, a stunning loop design and several other intelligent features, and is powered by the cutting edge Qualcomm® Snapdragon™ 835 Mobile Platform. Additionally, with the USB Type-C™ socket, plugging in is easy because the connector is always the right way up.

Available in two colours – Luminous Chrome and Deepsea Black – Xperia XZ Premium can be pre-ordered in UAE from 20th May until 31st May, 2017.

Sony Mobile’s Xperia XZ Premium will be available in stores across UAE from the second week of June.